Snac World - Snaxpo: Official Show Issue 2020 - 27
SPEAKER Q&A
NEW ENERGY
A leja
Alejandro Prieto of Nielsen discusses Latin
American snack market at SNAXPO.
W
Grupo Bimbo
Whether you are an esta
established snack producer
looking
ooking to break into the
th Latin American market,
and services to the snack
orr you supply products
product a
manufacturers,
anufacturers, success
succe begins with understanding
consumer. The L
the consumer
Latin American educational program at SNAXPO will feature insights and examine
trends, regulations and what is driving growth by
product category across the region. The session
will be led by Alejandro Prieto and Carlos Ordonez,
both from the research firm Nielsen.
Mr. Prieto and Mr. Ordonez took time to answer
some questions about the Latin American snack
market ahead of the Monday, March 23 session.
SNAC World: What differentiates the Latin
American snack market from the other North
American markets?
The Latin American market structure is very different
from other North American markets. Traditional trade
(mom-and-pop stores) represents at least 50% of
market sales, and for many countries this percentage
SNAXPO OFFICIAL SHOW ISSUE
n d ro P r i
et o
C a rl o
s O rd o
ne
is even higher (65% in Mexico, 60% in Peru and
85% in Guatemala 85%).
There's a high level of concentration when
it comes to the number of manufacturers in
the market. Regional Level 3 players account
for nearly 60% of the market share.
What's fueling growth for Latino-inspired snacking, and how can producers capitalize on that?
Latino-inspired snacking is growing in North
America as a result of immigration and the adoption
of Latino culture as part of the North American identity. This is impacting all segments and categories,
and snacks certainly will follow the rhythm.
At the local level, big manufacturers adopted the
countries' diverse cultures and are offering snack
varieties that resonate with the local consumer.
The use of regional ingredients and flavors that
Latin American snacks draw on a wealth of diverse
cultural inspirations.
2020 SNAC WORLD
27
z
Snac World - Snaxpo: Official Show Issue 2020
Table of Contents for the Digital Edition of Snac World - Snaxpo: Official Show Issue 2020
SNAXPO - Official Show Guide
Contents
Snac Letter
New Member Update
Schedule at a Glance
Map
SNAXPO 2020 Schedule
Keynote - Driving Change
Speaker Q&A - Flavors Drive Growth
Speaker Q&A - New Energy
SNX - Education and Collaboration
Welcome to the Queen City
Exhibitor List
New Snacks
Products & Services
Ad Index
Snac World - Snaxpo: Official Show Issue 2020 - SNAXPO - Official Show Guide
Snac World - Snaxpo: Official Show Issue 2020 - SNAXPO - Official Show Guide
Snac World - Snaxpo: Official Show Issue 2020 - 2
Snac World - Snaxpo: Official Show Issue 2020 - 3
Snac World - Snaxpo: Official Show Issue 2020 - 4
Snac World - Snaxpo: Official Show Issue 2020 - Contents
Snac World - Snaxpo: Official Show Issue 2020 - Snac Letter
Snac World - Snaxpo: Official Show Issue 2020 - 7
Snac World - Snaxpo: Official Show Issue 2020 - New Member Update
Snac World - Snaxpo: Official Show Issue 2020 - 9
Snac World - Snaxpo: Official Show Issue 2020 - Schedule at a Glance
Snac World - Snaxpo: Official Show Issue 2020 - 11
Snac World - Snaxpo: Official Show Issue 2020 - Map
Snac World - Snaxpo: Official Show Issue 2020 - 13
Snac World - Snaxpo: Official Show Issue 2020 - SNAXPO 2020 Schedule
Snac World - Snaxpo: Official Show Issue 2020 - 15
Snac World - Snaxpo: Official Show Issue 2020 - 16
Snac World - Snaxpo: Official Show Issue 2020 - 17
Snac World - Snaxpo: Official Show Issue 2020 - Keynote - Driving Change
Snac World - Snaxpo: Official Show Issue 2020 - 19
Snac World - Snaxpo: Official Show Issue 2020 - 20
Snac World - Snaxpo: Official Show Issue 2020 - Speaker Q&A - Flavors Drive Growth
Snac World - Snaxpo: Official Show Issue 2020 - 22
Snac World - Snaxpo: Official Show Issue 2020 - 23
Snac World - Snaxpo: Official Show Issue 2020 - 24
Snac World - Snaxpo: Official Show Issue 2020 - 25
Snac World - Snaxpo: Official Show Issue 2020 - 26
Snac World - Snaxpo: Official Show Issue 2020 - Speaker Q&A - New Energy
Snac World - Snaxpo: Official Show Issue 2020 - 28
Snac World - Snaxpo: Official Show Issue 2020 - 29
Snac World - Snaxpo: Official Show Issue 2020 - SNX - Education and Collaboration
Snac World - Snaxpo: Official Show Issue 2020 - 31
Snac World - Snaxpo: Official Show Issue 2020 - Welcome to the Queen City
Snac World - Snaxpo: Official Show Issue 2020 - 33
Snac World - Snaxpo: Official Show Issue 2020 - Exhibitor List
Snac World - Snaxpo: Official Show Issue 2020 - 35
Snac World - Snaxpo: Official Show Issue 2020 - New Snacks
Snac World - Snaxpo: Official Show Issue 2020 - 37
Snac World - Snaxpo: Official Show Issue 2020 - Products & Services
Snac World - Snaxpo: Official Show Issue 2020 - 39
Snac World - Snaxpo: Official Show Issue 2020 - 40
Snac World - Snaxpo: Official Show Issue 2020 - 41
Snac World - Snaxpo: Official Show Issue 2020 - 42
Snac World - Snaxpo: Official Show Issue 2020 - Ad Index
Snac World - Snaxpo: Official Show Issue 2020 - 44
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