STATE OF THE INDUSTRY Snack producers pivot to satisfy evolving preferences and behaviors during COVID-19 pandemic. S by Beth Day Salty snacks are by nature indulgent treats, so it was no surprise that consumers turned to their favorites for comfort with the onset of the coronavirus (COVID-19) pandemic. Panic stocking renewed consumer interest in the center store aisles where they rediscovered the nostalgia and great taste of familiar snacks. Some sampled new brands they had never tried before due to limited or unavailable stock. "This is the first time that all brands globally have been impacted at one time," said Kara Nielsen, director, Food & Drink, WGSN, a global 12 trend forecasting company. "This unprecedented pandemic has created a unique opportunity for producers to emphasize their brands and reach consumers in new ways." Salty snacks have been the No. 2 food item contributing to dollar growth at retailers since early March, according to IRI data. Plano, Texas-based Frito-Lay's recent US Snack Index survey also reported that 85% of national respondents say eating their favorite snack makes them feel a sense of normalcy during the current crisis. "Indulgent snacks SNAC WORLD 2020 012_SW_SOTI_Intro.indd 12 9/4/2020 7:47:46 AM