SNAC World - Official State of the Industry 2020 - 15

STATE OF THE INDUSTRY

with consumers. Product claims and information on
packaging should be highlighted and easy to see.
In April and May, larger pack sizes outpaced
smaller sizes, according to IRI data. For example,
10- to 16-oz packs increased dollar sales by 60%
as compared with 1- to 4.5-oz packaging, which
declined by 12%, for the period ending May 3, 2020.
"A reduction in the overall number of grocery store
trips coupled with current economic conditions will
cause customers to look for value through multipacks
and larger pack sizes," Ms. Lyons Wyatt said.
"Manufacturers and retailers need to ensure they have
the right size and price for these consumers."
COVID-19 led to a shift in shopping behaviors
with consumers trying new channels such as clickand-collect, grocery delivery services and traditional
ship-to-home alternatives.
"Many who tried it, liked it and will continue to
utilize these channels," said Guillermo Aponte,
chief executive officer, Wise Foods Inc., Berwick,
Pa. "Snacks saw significant growth through
e-commerce. Going forward, it will be imperative
to find creative ways to drive impulse purchases
through this channel."
Consumers increasingly look online for snacks
and other grocery items during the COVID-19
pandemic. In response, PepsiCo, Purchase, NY,
announced the launch of PantryShop.com and
Snacks.com, two direct-to-consumer websites
where shoppers can order an assortment of
PepsiCo's food and beverage brands.
"We've seen incredibly strong demand for our
snacks during this time, and snacks.com offers
consumers another way to purchase the products
they love, delivered right to their door," said Michael
Lindsey, chief transformation and strategy officer,
Frito-Lay North America. "Snacks.com provides
our incredibly loyal shoppers beloved products like
Lay's Classic potato chips, Doritos Cool Ranch
flavored tortilla chips and Flamin' Hot Cheetos so
they can quickly and conveniently fill their pantries."
A return to pre-COVID snack trends is expected. In
the long-term, pent-up demand will reignite consumer
preference for the new and different, the unusual.
"Consumers will be bored and tired of reality,
and even though potentially financially challenged,
they will be looking for new and exciting snacks,"
Mr. Vierhile said. "Producers will do well to get
ahead of this shift back to pre-COVID trends."
Editor's Note: All category breakdowns in the 2020
State of the Industry Report were reported and
written by Beth Day.

TOP 3
DOLLAR GROWTH FOR SALTED SNACKS
WEEK ENDING MARCH 15, 2020
Package Size
(by ounce)
OTHER SALTED SNACKS
(EXCLUDES NUTS)

Dollar Sales
Change vs. YA Week
Ending March 15

$43,484,241.71

00.00 - 00.99

$233,042.04

01.00 - 04.50

$1,852,629.45

04.51 - 08.00

$9,473,429.59

08.01 - 10.00

$1,423,140.73

10.01 - 16.00

$1,990,556.54

16.01 - 192.00

$28,512,293.98

POTATO CHIPS

$50,843,228.00

00.00 - 00.99

-$766.75

01.00 - 04.50

$685,329.44

04.51 - 08.00

$29,460,245.68

08.01 - 10.00

$3,759,967.83

10.01 - 16.00

$14,571,536.85

16.01 - 192.00

$2,366,914.95

TORTILLA/
TOSTADA CHIPS

$45,898,078.01

00.00 - 00.99

-$18.44

01.00 - 04.50

$615,181.16

04.51 - 08.00

$1,187,114.99

08.01 - 10.00

$16,907,175.83

10.01 - 16.00

$21,144,443.11

16.01 - 192.00

$6,044,181.36

NATIONAL UNIT SALES
Package Size
(by ounce)
SALTY SNACKS

Unit Sales
Week Ending
March, 15, 2020

135,486,808

00.00 - 00.99

1,639,515

01.00 - 04.50

30,524,990

04.51 - 08.00

39,136,610

08.01 - 10.00

34,544,536

10.01 - 16.00

20,454,554

16.01 - 192.00

9,185,317

Not Available
GRAND TOTAL

1,286
135,486,808

2020 SNAC WORLD

15
http://www.PantryShop.com http://www.Snacks.com http://www.snacks.com http://www.Snacks.com
SNAC World - Official State of the Industry 2020

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