SNAC World - Official State of the Industry 2020 - 17

STATE OF THE INDUSTRY

TOP

OTHER SALTED SNACKS

OTHER SALTED SNACK BRANDS
Volume
Sales

Unit Sales

($mil)

%
Change

(mil)

%
Change

Total Other Salted Snacks

$4,211.4

8.6%

1,076.9

2.5%

712.5

5.7%

All Frito-Lay Products

$1,705.1

14.5%

212.2

13.2%

312.1

10.5%

Sunchips

$266.7

11.2%

88.9

7.0%

40.9

7.3%

Funyuns

$241.0

14.6%

101.3

-3.3%

25.7

15.3%

Chester's

$176.3

7.6%

97.9

-3.6%

27.3

3.3%

General Mills Chex Mix

$176.0

1.8%

68.2

0.4%

52.7

-0.5%

Doritos & Cheetos

$157.1

-4.1%

21.6

-6.4%

26.8

-7.5%

Sensible Portions Veggie Straws

$123.9

28.9%

30.7

33.9%

20.6

26.5%

Private Label

$97.6

-10.8%

44.2

-10.7%

17.2

-19.5%

Lay's Poppables

$96.7

1.7%

36.8

1.3%

11.6

3.7%

Pirate's Booty

$94.5

0.9%

20.6

3.8%

8.3

4.5%

Nabisco Ritz Crisp & Thins

$73.1

12.9%

24.0

15.0%

11.3

14.1%

Munchies

$66.7

1.5%

21.3

0.2%

12.2

-0.2%

Utz

$66.4

26.6%

14.6

21.5%

16.4

28.1%

Frito-Lay

$63.2

5.7%

9.2

7.4%

15.3

8.2%

Cheez It

$54.3

-5.3%

18.8

-4.9%

11.2

-5.2%

BRAND

Dollar Sales

(mil lb)

%
Change

Source: IRI
Total US Multi-outlet | 52 Weeks Ending 06-14-20 | Note: Many companies may have multiple brand listings in the IRI data.

"Overall, we see a very bright future for the BFY
segment, particularly given the emerging millennial base,
which continues as a core demand-driver of category
growth. We have some exciting innovation coming to our
BFY brands later this year," Mr. Blubaugh said.
Menlo Park, Calif.-based PeaTos brand boasts 'Junk
food taste without the junk.' The comfort food is made
with peas, and it is free of artificial flavors, colors and is
non-GMO and gluten-free. Their line of Crunchy Curls
and Crunchy Rings come in flavors such as Cheese,
Onion and Zesty Ranch.
Many products are launched or reformulated to be
more natural and organic with a range of free-from
attributes. Specific brands or products have been developed to cater to specific diets. Based in Danbury,
Conn., Lesser Evils' line of Paleo puffs supports the
Paleo diet still popular among consumers. Featured
flavors include Honey Roasted, Himalayan Salt & Apple

Cider Vinegar, and vegan "No Cheese Cheesiness."
"Grain-free innovation has grown dramatically over
the past three years, expanding at a compound annual
growth rate of over 78% for the period from 2017 to
2019. This reflects the increase in the number of new
snack products in the US featuring product claims, like
"grain-free," "no grain(s)" or "free of grain(s)," said Tom
Vierhile, vice president, strategic insights, North America,
Innova Market Insights.
Other snacks that have seen an increase are puffed
snacks continuing the 'snacking on air' trend. Consumers
can enjoy a crunchy, tasty snack that is perceived as
healthier and less calorie-dense.
Snacks that deliver on health and wellness claims resonate with consumers. Producers would do well to stay
ahead of emerging trends for specific health claims and
functional ingredients in snacks and innovate accordingly
with product lines.

2020 SNAC WORLD

17



SNAC World - Official State of the Industry 2020

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SNAC World - Official State of the Industry 2020 - 1
SNAC World - Official State of the Industry 2020 - 1
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