SNAC World - Official State of the Industry 2020 - 20
TORTILLA CHIPS
STATE OF THE INDUSTRY
FLOURISHING
in the New Normal
T
Tortilla chips ha
have been on a growth trajectory, and this
different. As the pandemic drove consumers to
year is no differe
tortilla chips were a big favorite. The categosalty snack
snacks, to
increase of almost $46 million in sales for the
ry posted
osted a
an inc
March 15, 2020, as compared with 2019,
period
od end
ending M
according to IRI retail sales data. Tortilla chips placed
among the top three salty snack subcategories for dollar
growth during this period.
"We see the continued rise of snack foods occasions, particularly among younger consumers who enjoy more active lifestyles," said Mark Schreiber, executive vice president and chief
customer officer, Utz Quality Foods, Hanover, Pa. "Throughout
the COVID-19 pandemic, we are seeing very strong demand for
potato chips, tortilla chips and cheese snacks, among others."
Utz Quality Foods is adding a new flavor profile to its Tortiyahs!
Superior Dipping Chips lineup. Tortiyahs! Guacamole Tortilla Chips
joins other offerings, such as Cantina Style, Restaurant Style Sea
Salt and Brazilian Lime. Consumers can sample all flavors and
styles in the Tortiyahs! Variety Pack.
"Variety packs have done well because these products can be
shared at home, offering a number of options to each household
member," said Simon Gunzburg, research analyst, Euromonitor
International. These packs also decrease the number of trips to
the grocery store."
Snak King's El Sabroso Taco Litos are corn tortilla chips in a
Rolled N' Bold format flavored with a bold combination of Spicy
Chile N' Lime. El Sabroso Guacachips seasoned with avocado
remain popular with sales increasing by 6.8%, according to IRI.
"We have seen a shift to comfort foods. Our Taco Litos Rolled
tortilla chips have been growing," said Joe Papiri, vice president of
sales and marketing, Snak King, City of Industry, Calif.
Multiple factors contribute to the popularity of tortilla chips.
They are perceived to be a healthier snack option made with natural clean label ingredients and delivering a versatile snacking experience with unique flavor profiles influenced by global cuisines.
"Tortilla chips have enjoyed tremendous growth for both flavored and unflavored varieties," said Matt Colford, director of
BARCEL TAKIS FUEGO
2018-2019
2019-2020
Dollar sales this 52-weeks compared
to the same period last year ($mil)
$245.4
$294.8
An increase of
20
SNAC WORLD 2020
20.2%
SNAC World - Official State of the Industry 2020
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