SNAC World - Official State of the Industry 2020 - 23

STATE OF THE INDUSTRY

TOP

OTHER SNACKS

OTHER SNACK BRANDS
Volume
Sales

%
Change

Unit Sales

($mil)

(mil)

%
Change

Total Apple Chips

$25.4

23.9%

8.9

22.3%

1.6

24.7%

Bare

$15.5

24.4%

3.7

18.3%

0.8

26.7%

Seneca

$8.4

27.6%

4.3

26.7%

0.7

26.8%

Private Label

$0.5

94.7%

0.5

135.9%

0.0

38.1%

Total Dried Fruit Chips

$123.4

7.1%

55.1

8.2%

19.1

12.7%

Private Label

$27.8

14.3%

11.1

15.5%

3.8

16.7%

Chifles

$13.4

32.4%

5.2

31.9%

2.3

34.9%

Goya

$10.0

30.3%

5.4

24.1%

1.4

26.6%

Total Carob/Yogurt Coated Snacks

$97.2

-2.0%

34.7

-2.7%

15.1

-2.2%

SunMaid

$34.3

-3.2%

11.3

-2.9%

4.3

-3.3%

Private Label

$24.0

-0.1%

9.3

-1.7%

4.1

-0.9%

Welch's Fruit 'N Yogurt

$8.2

-9.4%

3.8

-13.6%

1.5

-13.0%

Total Chocolate Covered Salted Snack

$184.6

3.9%

59.5

-0.6%

27.1

1.4%

Flipz

$41.0

0.4%

16.3

-4.7%

6.4

-2.3%

Private Label

$29.7

10.7%

9.7

4.2%

4.3

8.7%

General Mills Chex Mix Muddy Buddies

$17.8

3.1%

6.5

1.6%

3.7

1.4%

BRAND

Dollar Sales

(mil lb)

%
Change

Source: IRI
Total US Multi-outlet | 52 Weeks Ending 06-14-20 | Note: Many companies may have multiple brand listings in the IRI data.

yogurt-covered snacks using fun flavors and shapes that
appeal to kids also resonate with parents looking for nutritional options as they educate children in the home.
While snacks dipped in chocolate showed strong
growth in previous years, they did not experience the
gains that core snack categories have experienced.
Price may be a factor, as evidenced by the recent IRI
sales data for private label chocolate-covered snacks,
which outpaced many brands and increased dollar
sales by 10.7% in an otherwise soft subcategory.
Consumers love chocolate indulgences, but with
economic concerns persisting, they will likely seek special treats that cost less and offer value. A significant
trend with private label is the continued expansion of
upscale products that compete in the premium tiers,
according to Packaged Facts. Retailers have created
separate brands that offer premium quality ingredients,

flavor and upscale packaging at a lower price.
Some brands did see promising growth, like
Camden, NJ-based Campbell Snacks', Snack Factory
Pretzel Crisps Drizzlers, which showed growth though
from a relatively small base, according to IRI's data.
East Hanover, NJ-based Undercover Snacks' chocolate-covered crispy quinoa snacks are a guilt-free,
gluten-free and nut-free treat. The Dark Chocolate &
Pomegranate flavor features quinoa, premium dark
chocolate and real pomegranate arils. SkinnyDipped
brands, Seattle, unveiled chocolate-covered cashews
in two flavors, Dark Chocolate Cocoa Cashews and
Dark Chocolate Salted Caramel.
Innovation with healthier bases such as low-fat
pretzels, popcorn and fruit or other plant-based formats like nuts, seeds and chickpeas will appeal to
consumers who want guiltless indulgences.

2020 SNAC WORLD

23
SNAC World - Official State of the Industry 2020

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