STATE OF THE INDUSTRY TOP BRAND COOKIES COOKIE BRANDS Dollar Sales ($mil) % Change Unit Sales (mil) % Change Volume Sales (mil lb) % Change Total Cookies $8,584.1 7.0% 3,048.9 3.3% 2,404.4 5.5% Private Label $1,423.5 4.1% 589.9 3.5% 523.9 3.0% Nabisco Oreo $840.3 20.2% 243.4 14.6% 256.1 18.8% Nabisco Chips Ahoy $670.8 9.0% 226.7 2.1% 199.9 6.1% Belvita $376.8 9.3% 105.0 7.0% 72.6 8.6% Nabisco Oreo Double Stuff $340.8 16.6% 100.7 12.8% 112.8 16.3% Little Debbie $277.2 7.8% 129.5 1.2% 135.3 3.6% Pepperidge Farm Milano $181.6 16.0% 57.2 13.4% 25.0 13.7% Little Debbie Nutty Bars $180.0 3.7% 80.3 -2.6% 75.7 -0.5% Source: IRI Total US Multi-outlet | 52 Weeks Ending 06-14-20 | Note: Many companies may have multiple brand listings in the IRI data. /HDGHUV LQ 0RLVWXUH 2LO 0HDVXUHPHQW 1RQ&RQWDFW 0RLVWXUH &RQWURO 3URGXFW ΖQVSHFWLRQ ZZZPRLVWWHFKFRP 2020 SNAC WORLD 31