SNAC World - Official State of the Industry 2020 - 37
STATE OF THE INDUSTRY
TOP
CHEESE SNACKS
CHEESE SNACK BRANDS
Volume
Sales
%
Change
Unit Sales
($mil)
(mil)
%
Change
Total Cheese Snacks
$2,089.5
16.0%
839.2
5.6%
365.3
11.6%
Cheetos
$1,329.1
13.2%
544.2
0.4%
242.7
10.2%
Chester's
$103.0
5.9%
51.2
1.2%
12.5
0.8%
Cheez It Snap'd
$95.8
94.1%
32.5
82.9%
14.5
82.2%
Simply Cheetos
$94.9
20.9%
30.4
17.7%
14.4
20.5%
Utz
$82.3
25.7%
16.9
18.8%
22.4
25.3%
Private Label
$58.3
-1.0%
30.8
-3.4%
14.8
-4.5%
Whisps
$48.7
51.7%
12.7
34.0%
1.8
41.6%
Baked Cheetos
$37.2
4.4%
12.5
4.8%
5.8
2.4%
Wise Cheez Doodles
$25.0
6.3%
16.8
5.9%
6.4
3.8%
Cheetos Paws
$21.5
-17.1%
7.7
-20.6%
3.7
-17.1%
Herr's
$20.7
9.1%
10.5
10.3%
4.2
3.5%
Parmcrisps
$18.5
93.4%
4.6
116.7%
0.6
98.3%
Planters
$13.9
105.7%
7.2
125.7%
1.4
113.9%
Cheetos Flavor Shots
$11.2
1,229.6%
9.9
1,202.1%
0.8
1,202.1%
Bachman Jax
$10.7
-0.2%
3.9
-3.1%
2.3
-0.1%
BRAND
Dollar Sales
(mil lb)
%
Change
Source: IRI
Total US Multi-outlet | 52 Weeks Ending 06-14-20 | Note: Many companies may have multiple brand listings in the IRI data.
Jalapeño, Sesame, Pizza and Four Cheese. The company offers a number of multi-pack options that provide variety for the whole family.
"Extruded corn snack segments and specifically
puffed products have also remained popular through
use of heavy seasoning application," said Matt Colford,
director of marketing and strategic selling, North
America, Old Dutch Foods, Roseville, Minn.
Old Dutch cheese snacks increased dollar sales by a
solid 14.1%, according to the IRI data.
Old Dutch Puffcorn features a light popcorn flavor
without the hard kernels or hulls. Varieties include
Original, Caramel and Cheesy Puffcorn, which has a
100% real cheese flavor. The line also includes puffed
Sour Cream and Onion Rings.
Rotating flavors or limited-time editions tied to seasons, holidays and special events creates fun snacking experiences that can be enjoyed at home. These
types of snacks are anticipated by consumers and
keep them engaged and excited for something new
and different.
Utz Quality Foods, Hanover, Pa., features seasonal
cheese snack offerings like Utz Cotton Tails White
Cheddar Cheese Balls and Utz Halloween Mini Cheese
Ball Treats at Easter and Halloween respectively.
Manufacturers have been adapting packaging to onthe-go consumption, according to a Packaged Facts.
Some packaging innovations include easy-to-open and
close designs and better ways to measure and serve
products from larger pack sizes. This fall, Utz is launching new packaging with its Utz Pourables Cheddar
Cheese Mini Balls.
Experimenting with bold spicy flavors on traditional
cheese snack favorites will resonate with consumers
looking for something new and different to enjoy while
snacking more at home.
2020 SNAC WORLD
37
SNAC World - Official State of the Industry 2020
Table of Contents for the Digital Edition of SNAC World - Official State of the Industry 2020
SNAC World - Official State of the Industry 2020 - 1
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