Snac World - Official State of the Industry 2021 - 15

STATE OF THE INDUSTRY
said. " The cookbook was pretty amazing - featuring
everything you can imagine from appetizers,
side dishes and entrees. It even had cocktails and
desserts. "
Ms. Vesper pointed out that 50% of consumers
reported they were snacking more on salty snacks
between lunch and dinner compared to before the
pandemic, and 44% said they were snacking more
after dinner.
" As we begin to emerge from the pandemic, we
do anticipate that these behaviors will stick, as we
continue to see snacking grow, " she explained.
" Consumers enjoying lunchtime at home emerged
during the pandemic, and despite the country beginning
to reopen, we're continuing to see this behavior
continue, which means continuing to lean on
snacks as a part of that mealtime. "
Evenings are especially ripe for snacking.
" There is a great opportunity for snacks that are
perfect for that evening or that late-night occasion
when you had a tough day and you need to wind
down, " Ms. Dornblaser said.
Or maybe manufacturers can position snacks for
when consumers just want to relax. Mr. Spannuth
said Unique Snacks is rolling out a " Better
Together " fall promotion with Tröegs Independent
Brewing that pairs selected craft beers with its
signature pretzels. The promotion, which features
SNACK SALES
PUT ON A STRONG
PERFORMANCE
CATEGORY
Total Snacks
Cookies
Crackers
Potato Chips
Bars
Tortilla Chips
Other Salted Snacks
Nuts/Seeds/Corn Nuts
Cheese Snacks
RTE Popcorn
Other Snacks
Pretzels
Corn Snacks
Meat Snacks
Snack Mixes
Pork Rinds
Source: IRI for 52 weeks ending May 16, 2021
DOLLAR SALES
(in millions)
$22,858.2
$8,861.5
$7,599.0
$6,658.4
$5,430.4
$5,137.8
$4,847.0
$4,792.7
$2,248.7
$1,399.7
$1,298.1
$1,180.7
$989.3
$976.2
$969.4
$396.6
%
CHANGE
8.2%
2.6%
0.6%
5.3%
-4.6%
6.3%
14.8%
4.1%
8.2%
10.3%
0.5%
7.3%
6.2%
23.5%
-1.0%
6.9%
point-of-purchase displays identifying the various
pairings, uses a QR code to enable consumers to
shop and - in states that allow food and alcoholic
beverage promotions - receive a rebate on the
featured pairings.
Mr. Sarlls suggested further integrating snacks
into the greater food and beverage market.
" Whether it's a puffed snack, chip, popcorn or
something else fun, we want to be there. We'd love
to expand our horizons, " he said. " We are always
excited to get an opportunity to expand into a different
vertical product category outside of baking
and snack or a new technology that does something
cool. "
In these unprecedented times, companies need
to integrate both traditional and unconventional approaches
to the market to hit a home run in today's
new snack world.
2021 SNAC WORLD
15

Snac World - Official State of the Industry 2021

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2021

Snac World - Official State of the Industry 2021 - Intro
Snac World - Official State of the Industry 2021 - 1
Snac World - Official State of the Industry 2021 - 2
Snac World - Official State of the Industry 2021 - 3
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