Snac World - Official State of the Industry 2021 - 17

STATE OF THE INDUSTRY
INNOVATIVE
PARTNERSHIPS
Emerging snack companies weathered the
pandemic with quick pivots and adaptability.
by Charlotte Atchley
B
Before the coronavirus (COVID-19) pandemic, the
snack industry was in the midst of a shake-up.
Barriers to entry for new business were at an alltime
low. Venture capitalists were looking to invest
in the next new snack, and emerging brands were
redefining snacking with new formats, ingredients
and mission statements. Even giant companies
like PepsiCo, Purchase, NY, and Mondelez
International, Chicago, took notice and snatched
up new brands or started their own incubator programs
to replicate the think tanks behind some of
these snacks.
Then the pandemic cut off much of these startup
snack businesses' support. Natural Products Expo
West, a trade show that allows these small companies
to get in front of major retailers, was canceled.
In-store demos were put on hold indefinitely.
Retailers devoted more shelf space to core categories
that were flying off the shelves, leaving little
space - if any - for new products. Investment
purse strings in Q2 of 2020 got tighter.
As society begins to emerge from the pandemic,
there's more breathing room for innovation once
again. And with a partnership with Emerge, SNAC
International emerging brand members can find a
path forward back into the black.
TAKING A STEP BACK
When looking at the pandemic from the startup perspective,
things could have been a lot worse. Many
brands were able to weather the storm even if companies
were forced to pivot quickly and adapt.
" When I think about the characteristics of the
teams who succeeded in this very uncertain time,
Education sessions by
Emerge can help snack
brands optimize their
direct-to-consumer
business via online
platforms like Amazon.
┬ębongkarn - stock.adobe.com
2021 SNAC WORLD
17

Snac World - Official State of the Industry 2021

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2021

Snac World - Official State of the Industry 2021 - Intro
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