Snac World - Official State of the Industry 2021 - 24

STATE OF THE INDUSTRY
Pairing flavors with the right base is crucial to success,
agreed Justin Spannuth, vice president and chief operating
officer for Unique Snacks, Reading, Pa.
" We have been looking at lots of different flavors, but many
don't translate cross-category, " he said. " That's why you
don't see honey mustard tortilla chips or spicy lime pretzels. "
Brands are also marrying the heat with some flavors from
Mexico, including El Sabroso brands from Snak King, City of
Industry, Calif.
" We're still seeing 'hot' flavor trends resonating, " said Brian
Smenos, vice president of marketing at Snak King. " Even the
super, super hot flavors continue to ramp up. We're doing a
lot of hot sauce with lime and some flavor mashups like a hot
sauce with cheese on popcorn, which are fun items. "
" Mashups are fantastic. ...
They provide excitement
in the categories that
they connect. "
Rob Sarlls, Wyandot Snacks
Crossovers like the partnership between El Sabroso line
and Tapatio Hot Sauce offer a variety of spicy products. Mr.
Smenos said that very hot flavors and authentic Mexican
flavors resonate with young consumers. He added that the
products are popular in several areas of the United States,
including the South.
Latin American and other international flavors have caught
on, especially with millennials and Generation Z, according to
Mintel's " Trending Flavors and Ingredient Snacks " US report,
released earlier this year.
" Latin, Asian and Middle Eastern cuisines have been
gaining traction with differentiation taking place among subregions,
and these international cuisines all deliver bold flavor
profiles featuring sweet, spicy and heavily seasoned dishes, "
the report's executive summary said. " Curry, adobo, Baharat
and kimchi are well positioned to find favor among young
consumers looking to connect to other cultures through traditional,
authentic flavors. "
It's a trend snack makers say is likely to expand.
" In a year in which many people were eager to travel but
could not due to the state of the world, we found that consumers
'traveled' via what was on their plates, " said Leslie
Vesper, vice president of marketing, innovation at Frito-Lay,
Plano, Texas. " Incorporating favorite regional or global flavors
into their snacks and meals allowed them to 'travel' without
going anywhere at all. I think that this demand for such flavors
will stick around. "
24
SNAC WORLD 2021

Snac World - Official State of the Industry 2021

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2021

Snac World - Official State of the Industry 2021 - Intro
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