Snac World - Official State of the Industry 2021 - 25

STATE OF THE INDUSTRY
Rudolph Foods, Lima, Ohio, likes to pursue the
unexpected for its pork rind flavors. Its Southern
Recipe Small Batch flavors include Kimchi BBQ and
Pineapple Ancho Chile.
" Right now, I'm kind of fascinated with North
Africa. There's not a lot of pork history there so anything
we put on pork is going to be really different
and something people hadn't tried before, " said
Mark Singleton, vice president of sales and marketing
at Rudolph. " I'm also really continuing to look at
Asian and pan-Asian flavors. There's a super Filipino
history of pork, and there's a super Chinese history
of pork, so we know we're going to come up with
something there. "
THE TASTE OF COMFORT
When snackers weren't seeking out exotic locales,
they were sticking close to home and enjoying
flavors from childhood. With all the doubt and fear
bought on by the coronavirus (COVID-19) pandemic,
many sought comfort in their snacks.
More than eight in 10 consumers ages 18 to
34 said they still enjoy the flavors of chips they ate
during childhood, according to Lynn
Dornblaser, director, innovation
and insight for Mintel, in a recent
SNAC International webinar on
" The Future of Healthy Snacking. "
And Mintel's " Trending Flavors "
report said that " more than half of
consumers sometimes prefer simple,
basic flavors, which should act
as a foundation for a snacking portfolio. "
The report urges companies
to provide consumers with nuanced
versions and premium upgrades of
classic flavors.
That's exactly what Old Dutch
has done with some of its triedand-true
favorites when it
launches something new.
" Starting a couple of years
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25
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Snac World - Official State of the Industry 2021

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2021

Snac World - Official State of the Industry 2021 - Intro
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