STATE OF THE INDUSTRY ago, rather than looking at tertiary niche flavors, we've enacted a bit of a different tactic in flavor development for our consumers that we call signature fusion, " Mr. Colford said. " It's taking our most popular and long-standing flavors and fusing them into a great-tasting combination that captures the best of both flavors. It started with the fusion of our Dill Pickle flavor, which has long been a favorite in our market especially with young consumers who have grown up loyal to our products, and of course our Sour Cream flavor that has been a staple with our consumers for more than 70 years. We figured we'd take the best of both flavors and fuse them into Sour Cream and Dill, allowing for a brand-new taste sensation with the assurance of flavor familiarity for a new product. It has quickly proven to be one of our best-selling kettle chips. " Bringing together two favorites is indeed another popular choice for many snack makers. Consumers are embracing mashups, Ms. Vesper said. " Over the last year especially, we've seen that consumers love crossover flavors from different FOCKE PS AZ CaseDesign Snac World 203-2x136-53 01RZvek.pdf 1 03.06.21 11:59http://www.focke.com