Snac World - Official State of the Industry 2021 - 26

STATE OF THE INDUSTRY
ago, rather than looking at tertiary niche flavors,
we've enacted a bit of a different tactic in flavor
development for our consumers that we call signature
fusion, " Mr. Colford said. " It's taking our most
popular and long-standing flavors and fusing them
into a great-tasting combination that captures the
best of both flavors. It started with the fusion of our
Dill Pickle flavor, which has long been a favorite in
our market especially with young consumers who
have grown up loyal to our products, and of course
our Sour Cream flavor that has been a staple with
our consumers for more than 70 years. We figured
we'd take the best of both flavors and fuse them
into Sour Cream and Dill, allowing for a brand-new
taste sensation with the assurance of flavor familiarity
for a new product. It has quickly proven to be
one of our best-selling kettle chips. "
Bringing together two favorites is indeed another
popular choice for many snack makers. Consumers
are embracing mashups, Ms. Vesper said.
" Over the last year especially, we've seen that
consumers love crossover flavors from different
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Snac World - Official State of the Industry 2021

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2021

Snac World - Official State of the Industry 2021 - Intro
Snac World - Official State of the Industry 2021 - 1
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