OTHER SALTED SNACKS STATE OF THE INDUSTRY " For our brands, we saw trends like Cheetos recipe searches skyrocketing 190%. So now we're thinking with that lens through everything we introduce to the world. Hopefully, Cheetos Crunch Pop Mix can provide a small moment of joy and bring a few smiles this year. " Rachel Ferdinando, senior vice president and chief marketing officer, Frito-Lay North America 33a SNAC WORLD 2021