STATE OF THE INDUSTRY POTATO CHIPS TOP PRODUCT Total Potato Chips Lay's Ruffles Pringles Private Label Cape Cod Lay's Kettle Cooked Wavy Lay's Kettle Utz Lay's Stax Lay's Oven Baked Pringles Snack Stacks Ruffles Oven Baked Herr's Wise POTATO CHIP BRANDS % Dollar Sales ($mil) $6,658.4 $2,083.8 $869.0 $729.9 $518.7 $284.4 $262.8 $259.8 $231.3 $222.1 $78.7 $72.9 $66.2 $62.1 $57.1 $56.6 Change 5.3% 12.5% 8.3% 10.2% -8.0% 6.7% 6.6% -38.1% 12.0% 6.6% -4.4% -10.8% 32.5% 6.1% -1.6% -6.3% Unit Sales (mil) 2,715.3 738.5 285.4 428.5 312.7 86.0 94.5 97.3 80.0 90.1 65.6 23.9 13.1 20.3 23.4 31.1 % Change -0.6% 4.6% 1.7% 4.3% -11.5% 0.3% 5.7% -34.5% 5.3% 0.4% -4.8% -14.9% 31.5% 4.6% -5.1% -9.8% Volume Sales (mil lb) 1,318.3 389.3 152.9 150.2 180.2 49.0 47.0 47.8 43.6 46.1 22.8 9.3 7.2 7.9 12.7 12.3 Source: IRI Total US Multi-outlet | 52 Weeks Ending 5-16-21 | Note: Many companies may have multiple brand listings in the IRI data. % Change -0.7% 4.8% 3.8% 6.3% -11.1% 4.2% 5.7% -45.0% 9.5% 4.9% -5.1% -10.1% 28.2% 4.6% -1.8% -8.4% 2021 SNAC WORLD 35