POTATO CHIPS STATE OF THE INDUSTRY " We have taken three classic flavors and mixed them into one tasty chip to make one never-tastedbefore flavor. One chip and 15 Herr's flavors to choose from. With more than 2,500 possible flavor combinations, we are putting your taste buds to the ultimate taste test. " Bob Clark, vice president of marketing, Herr's 35a SNAC WORLD 2021