STATE OF THE INDUSTRY POTATO CHIPS TOP PRODUCT Total Potato Chips Lay's Ruffles Pringles Private Label Cape Cod Lay's Kettle Cooked Wavy Lay's Kettle Utz Lay's Stax Lay's Oven Baked Pringles Snack Stacks Ruffles Oven Baked Herr's Wise Ruffles Sabritas Baked Lay's Munchos Miss Vickie's Zapp's Pringles Grab & Go Stack Utz Kettle Classics Golden Flake Old Dutch Wise Ridgies Ruffles Double Crunch Hawaiian Better Made Special POTATO CHIP SNACK BRANDS % Dollar Sales ($mil) $6,658.4 $2,083.8 $869.0 $729.9 $518.7 $284.4 $262.8 $259.8 $231.3 $222.1 $78.7 $72.9 $66.2 $62.1 $57.1 $56.6 $56.5 $43.1 $35.2 $34.1 $33.9 $32.0 $29.0 $28.3 $26.5 $26.3 $25.8 $23.9 $23.0 Change 5.3% 12.5% 8.3% 10.2% -8.0% 6.7% 6.6% -38.1% 12.0% 6.6% -4.4% -10.8% 32.5% 6.1% -1.6% -6.3% 94.8% 116.0% 2.5% 41.2% 25.7% 1.6% 15.0% 2.7% 6.8% -14.4% -19.2% 19.1% -5.6% Unit Sales (mil) 2,715.3 738.5 285.4 428.5 312.7 86.0 94.5 97.3 80.0 90.1 65.6 23.9 13.1 20.3 23.4 31.1 23.7 15.4 16.8 7.3 16.5 14.1 11.0 18.1 8.2 16.2 8.7 7.5 9.0 % Change -0.6% 4.6% 1.7% 4.3% -11.5% 0.3% 5.7% -34.5% 5.3% 0.4% -4.8% -14.9% 31.5% 4.6% -5.1% -9.8% 63.5% 119.9% -6.0% 48.9% 14.6% -13.5% 13.4% -0.2% 2.5% -19.3% -26.3% 17.2% -11.5% Volume Sales (mil lb) 1,318.3 389.3 152.9 150.2 180.2 49.0 47.0 47.8 43.6 46.1 22.8 9.3 7.2 7.9 12.7 12.3 8.7 5.4 4.2 5.9 5.8 4.6 5.3 5.1 5.6 5.9 3.7 4.3 5.3 Source: IRI Total US Multi-outlet | 52 Weeks Ending 5-16-21 | Note: Many companies may have multiple brand listings in the IRI data. 2021 SNAC WORLD 35b % Change -0.7% 4.8% 3.8% 6.3% -11.1% 4.2% 5.7% -45.0% 9.5% 4.9% -5.1% -10.1% 28.2% 4.6% -1.8% -8.4% 97.2% 107.4% -28.3% 40.6% 28.2% -2.9% 15.6% -1.7% 3.4% -16.3% -22.3% 20.0% -10.4%