Snac World - Official State of the Industry 2021 - 40

TORTILLA CHIPS
STATE OF THE INDUSTRY
CHIPS OFF THE
OLD BLOCK
Let the chips fall where they may in this market.
A
Anything goes when it comes to the Tortilla Chips category
these days. While the mainstay triangular-shaped snack
remains most popular, today's varieties come in all shapes
and sizes: square, round, curled, extra thick, cantina-style,
popped, 3D and a whole lot more.
And go ahead, pick a flavor. Tortilla chips are infused with
everything from fruit and vegetables to soy sauce and lime that
provide a crunchy complement to whatever the family plans to
cook or order from DoorDash for lunch or dinner.
This year, Frito-Lay's stalwart brands like Doritos and
Tostitos fueled the category sales growth, supported by some
rising stars. Don't underestimate Barcel USA, a division of
Grupo Bimbo, which surged into the limelight with its sassy
Takis rolled tortilla chips brand, which ventured into the nuts,
corn and cheese snack categories with new products. Late
July, a Campbell Snacks brand, performed well as did Siete
Family Foods and On the Border, which along with its primary
supplier, Festida Foods, was acquired by Utz Brands.
PepsiCo Inc. also ventured into the better-for-you snacking
arena with its Hilo Life, a keto-friendly snack brand with tortilla-style
chips formulated with defatted almond flour. The products
were developed to tap into " noshtalgia, " said Amanda
Cheung, brand director for Hilo Life, which is part of PepsiCo's
HIVE portfolio, an internal brand incubator focused on developing
and nurturing new, differentiated, innovative brands that
meet consumer needs.
- Dan Malovany
CATEGORY INNOVATIONS
No grains, no problem. Better-for-you tortilla chips now
include grain-free options made with cassava flour from
Siete Family Foods or almond flour from Hilo Life and even
produce-inspired products like Late July Dangle the Carrot
Organic Multigrain Vegetable Tortilla Chips.
Organic sales remain strong as companies roll out new
varieties that proliferate the market, driven by both small and
large snack manufacturers.
Despite sagging sales of some BFY products, organic
tortilla chip sales remain strong as companies come out with
new varieties to invigorate this segment of the category.
Although they may be considered " other " snacks by
purists, bananas, beet, jerky and even baked beans - make
that Bush's Best Bean Chips - now compete with more
conventional corn- and wheat-based floured tortilla chips.
36
SNAC WORLD 2021

Snac World - Official State of the Industry 2021

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2021

Snac World - Official State of the Industry 2021 - Intro
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