Snac World - Official State of the Industry 2021 - 40

TORTILLA CHIPS
STATE OF THE INDUSTRY
CHIPS OFF THE
OLD BLOCK
Let the chips fall where they may in this market.
A
Anything goes when it comes to the Tortilla Chips category
these days. While the mainstay triangular-shaped snack
remains most popular, today's varieties come in all shapes
and sizes: square, round, curled, extra thick, cantina-style,
popped, 3D and a whole lot more.
And go ahead, pick a flavor. Tortilla chips are infused with
everything from fruit and vegetables to soy sauce and lime that
provide a crunchy complement to whatever the family plans to
cook or order from DoorDash for lunch or dinner.
This year, Frito-Lay's stalwart brands like Doritos and
Tostitos fueled the category sales growth, supported by some
rising stars. Don't underestimate Barcel USA, a division of
Grupo Bimbo, which surged into the limelight with its sassy
Takis rolled tortilla chips brand, which ventured into the nuts,
corn and cheese snack categories with new products. Late
July, a Campbell Snacks brand, performed well as did Siete
Family Foods and On the Border, which along with its primary
supplier, Festida Foods, was acquired by Utz Brands.
PepsiCo Inc. also ventured into the better-for-you snacking
arena with its Hilo Life, a keto-friendly snack brand with tortilla-style
chips formulated with defatted almond flour. The products
were developed to tap into " noshtalgia, " said Amanda
Cheung, brand director for Hilo Life, which is part of PepsiCo's
HIVE portfolio, an internal brand incubator focused on developing
and nurturing new, differentiated, innovative brands that
meet consumer needs.
- Dan Malovany
CATEGORY INNOVATIONS
No grains, no problem. Better-for-you tortilla chips now
include grain-free options made with cassava flour from
Siete Family Foods or almond flour from Hilo Life and even
produce-inspired products like Late July Dangle the Carrot
Organic Multigrain Vegetable Tortilla Chips.
Organic sales remain strong as companies roll out new
varieties that proliferate the market, driven by both small and
large snack manufacturers.
Despite sagging sales of some BFY products, organic
tortilla chip sales remain strong as companies come out with
new varieties to invigorate this segment of the category.
Although they may be considered " other " snacks by
purists, bananas, beet, jerky and even baked beans - make
that Bush's Best Bean Chips - now compete with more
conventional corn- and wheat-based floured tortilla chips.
36
SNAC WORLD 2021

Snac World - Official State of the Industry 2021

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2021

Snac World - Official State of the Industry 2021 - Intro
Snac World - Official State of the Industry 2021 - 1
Snac World - Official State of the Industry 2021 - 2
Snac World - Official State of the Industry 2021 - 3
Snac World - Official State of the Industry 2021 - 4
Snac World - Official State of the Industry 2021 - 5
Snac World - Official State of the Industry 2021 - 6
Snac World - Official State of the Industry 2021 - 7
Snac World - Official State of the Industry 2021 - 8
Snac World - Official State of the Industry 2021 - 9
Snac World - Official State of the Industry 2021 - 10
Snac World - Official State of the Industry 2021 - 11
Snac World - Official State of the Industry 2021 - 12
Snac World - Official State of the Industry 2021 - 13
Snac World - Official State of the Industry 2021 - 14
Snac World - Official State of the Industry 2021 - 15
Snac World - Official State of the Industry 2021 - 16
Snac World - Official State of the Industry 2021 - 17
Snac World - Official State of the Industry 2021 - 18
Snac World - Official State of the Industry 2021 - 19
Snac World - Official State of the Industry 2021 - 20
Snac World - Official State of the Industry 2021 - 21
Snac World - Official State of the Industry 2021 - 22
Snac World - Official State of the Industry 2021 - 23
Snac World - Official State of the Industry 2021 - 24
Snac World - Official State of the Industry 2021 - 25
Snac World - Official State of the Industry 2021 - 26
Snac World - Official State of the Industry 2021 - 27
Snac World - Official State of the Industry 2021 - 28
Snac World - Official State of the Industry 2021 - 29
Snac World - Official State of the Industry 2021 - 30
Snac World - Official State of the Industry 2021 - 31
Snac World - Official State of the Industry 2021 - 32
Snac World - Official State of the Industry 2021 - 33
Snac World - Official State of the Industry 2021 - 34
Snac World - Official State of the Industry 2021 - 35
Snac World - Official State of the Industry 2021 - 36
Snac World - Official State of the Industry 2021 - 37
Snac World - Official State of the Industry 2021 - 38
Snac World - Official State of the Industry 2021 - 39
Snac World - Official State of the Industry 2021 - 40
Snac World - Official State of the Industry 2021 - 41
Snac World - Official State of the Industry 2021 - 42
Snac World - Official State of the Industry 2021 - 43
Snac World - Official State of the Industry 2021 - 44
Snac World - Official State of the Industry 2021 - 45
Snac World - Official State of the Industry 2021 - 46
Snac World - Official State of the Industry 2021 - 47
Snac World - Official State of the Industry 2021 - 48
Snac World - Official State of the Industry 2021 - 49
Snac World - Official State of the Industry 2021 - 50
Snac World - Official State of the Industry 2021 - 51
Snac World - Official State of the Industry 2021 - 52
Snac World - Official State of the Industry 2021 - 53
Snac World - Official State of the Industry 2021 - 54
Snac World - Official State of the Industry 2021 - 55
Snac World - Official State of the Industry 2021 - 56
Snac World - Official State of the Industry 2021 - 57
Snac World - Official State of the Industry 2021 - 58
Snac World - Official State of the Industry 2021 - 59
Snac World - Official State of the Industry 2021 - 60
Snac World - Official State of the Industry 2021 - 61
Snac World - Official State of the Industry 2021 - 62
Snac World - Official State of the Industry 2021 - 63
Snac World - Official State of the Industry 2021 - 64
Snac World - Official State of the Industry 2021 - 65
Snac World - Official State of the Industry 2021 - 66
Snac World - Official State of the Industry 2021 - 67
Snac World - Official State of the Industry 2021 - 68
Snac World - Official State of the Industry 2021 - 69
Snac World - Official State of the Industry 2021 - 70
Snac World - Official State of the Industry 2021 - 71
Snac World - Official State of the Industry 2021 - 72
Snac World - Official State of the Industry 2021 - 73
Snac World - Official State of the Industry 2021 - 74
Snac World - Official State of the Industry 2021 - 75
Snac World - Official State of the Industry 2021 - 76
Snac World - Official State of the Industry 2021 - 77
Snac World - Official State of the Industry 2021 - 78
Snac World - Official State of the Industry 2021 - 79
Snac World - Official State of the Industry 2021 - 80
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2022
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2021
https://www.nxtbook.com/sosland/sw/2020_08_01
https://www.nxtbook.com/sosland/sw/2020_02_01
https://www.nxtbook.com/sosland/sw/2019_08_01
https://www.nxtbook.com/sosland/sw/2019_02_01
https://www.nxtbook.com/sosland/sw/2018_08_01
https://www.nxtbook.com/sosland/sw/2018_02_01
https://www.nxtbook.com/sosland/sw/2017_11_01
https://www.nxtbook.com/sosland/sw/2017_08_01
https://www.nxtbook.com/sosland/sw/2017_05_01
https://www.nxtbook.com/sosland/sw/2017_02_01
https://www.nxtbook.com/sosland/sw/2016_11_01
https://www.nxtbook.com/sosland/sw/2016_08_01
https://www.nxtbook.com/sosland/sw/2016_05_01
https://www.nxtbook.com/sosland/sw/2016_02_01
https://www.nxtbook.com/sosland/sw/2015_11_01
https://www.nxtbook.com/sosland/sw/2015_08_01
https://www.nxtbook.com/sosland/sw/2015_05_01
https://www.nxtbook.com/sosland/sw/2015_02_01
https://www.nxtbook.com/sosland/sw/2014_11_01
https://www.nxtbook.com/sosland/sw/2014_08_01
https://www.nxtbook.com/sosland/sw/2014_05_01
https://www.nxtbook.com/sosland/sw/2014_02_01
https://www.nxtbook.com/sosland/sw/2013_11_01
https://www.nxtbook.com/sosland/sw/2013_08_01
https://www.nxtbook.com/sosland/sw/2013_05_01
https://www.nxtbook.com/sosland/sw/2013_02_01
https://www.nxtbook.com/sosland/sw/2012_11_01
https://www.nxtbook.com/sosland/sw/2012_08_01
https://www.nxtbook.com/sosland/sw/2012_05_01
https://www.nxtbook.com/sosland/sw/2012_02_01
https://www.nxtbook.com/sosland/sw/2011_11_01
https://www.nxtbook.com/sosland/sw/2011_08_01
https://www.nxtbook.com/sosland/sw/2011_05_01
https://www.nxtbook.com/sosland/sw/2011_02_01
https://www.nxtbook.com/sosland/sw/2010_11_01
https://www.nxtbook.com/sosland/sw/2010_08_01
https://www.nxtbook.com/sosland/sw/2010_05_01
https://www.nxtbook.com/sosland/sw/2010_02_01
https://www.nxtbook.com/sosland/sw/2009_11_01
https://www.nxtbook.com/sosland/sw/2009_08_01
https://www.nxtbook.com/sosland/sw/2009_05_01
https://www.nxtbook.com/sosland/sw/2009_02_01
https://www.nxtbook.com/sosland/sw/2008_12_01
https://www.nxtbook.com/sosland/sw/2008_10_01
https://www.nxtbook.com/sosland/sw/2008_08_01
https://www.nxtbook.com/sosland/sw/2008_04_01
https://www.nxtbookmedia.com