STATE OF THE INDUSTRY TORTILLA CHIPS TOP PRODUCT Total Tortilla/Tostada Chips Doritos Tostitos Tostitos Scoops Barcel Takis Fuego Private Label On The Border Santitas Mission Calidad Late July Organic Barcel Takis Late July Juanita's Siete Simply Organic Tostitos Garden of Eatin' Blue Chips Sabritas Tostitos Tortiyahs Old Dutch Simply Organic Doritos Julio's Food Should Taste Good Doritos Sabritas Dinamita Tostitos Cantina Garden of Eatin' Donkey Chips Casa Sanchez WildRoots TORTILLA CHIP SNACK BRANDS % Dollar Sales ($mil) $5,137.8 $1,946.2 $755.8 $508.0 $356.1 $301.8 $215.1 $168.8 $95.4 $74.0 $63.3 $51.3 $44.4 $44.0 $39.0 $31.2 $20.8 $18.8 $18.4 $17.9 $17.5 $16.8 $16.7 $15.7 $12.0 $11.5 $11.4 $11.2 $10.6 Change 6.3% 5.6% 6.1% 1.1% 21.8% -4.6% 12.1% -9.0% 7.5% -1.2% 1.7% 306.5% 45.6% 7.4% 69.9% -1.3% -0.4% 11.6% 91.3% -0.9% -2.8% 18.5% -2.5% -11.5% -24.6% 15.9% 5.9% 8.6% Unit Sales (mil) 1,817.6 688.8 226.0 143.5 132.0 169.5 70.6 76.6 37.0 40.5 19.8 17.3 13.8 15.8 8.5 9.5 5.0 6.2 6.5 6.2 5.4 4.6 4.5 7.7 3.7 2.5 3.6 3.2 2.4 % Change 2.4% 1.7% 2.6% -2.7% 15.1% -5.4% 7.9% -11.9% 10.8% -2.2% -0.9% 454.4% 39.0% 7.0% 65.7% -2.0% -2.7% 9.0% 93.5% -3.2% -11.8% 12.9% -5.4% -13.5% -25.6% 12.4% 5.6% 0.6% Volume Sales (mil lb) 1,270.8 414.5 188.0 102.8 76.4 134.0 74.0 53.0 32.6 31.9 11.1 10.6 7.7 16.9 2.8 4.9 4.0 4.4 4.9 5.1 2.5 3.5 2.3 2.7 2.5 2.2 3.1 2.8 2.4 Source: IRI Total US Multi-outlet | 52 Weeks Ending 5-16-21 | Note: Many companies may have multiple brand listings in the IRI data. 2021 SNAC WORLD 37b % Change 2.0% 0.5% 3.1% -2.0% 20.3% -7.9% 9.1% -11.8% 9.5% -2.1% 4.7% 258.5% 36.9% 7.8% 71.1% -2.0% -8.3% 5.7% 90.2% -3.6% -1.3% 15.2% -2.1% -14.3% -23.5% 12.8% 5.6% 0.6%