Snac World - Official State of the Industry 2021 - 46

SNACK MIXES
STATE OF THE INDUSTRY
HITTING THE
BULL'S-EYE
T
Snack and trail mixes find potential for growth in claims.
The Snack and Trail Mix category struggled during the
coronavirus (COVID-19) pandemic. While most other
categories were posting big growth numbers, Snack
Mixes saw dollar sales decline 1%, unit sales drop
6.4% and volume sales slip 1.4%. Private label still
makes up the bulk of the category with $576.4 million
with little movement. While many of the top-selling
brands were down in the 52 weeks ending May 16,
2021, Orchard Valley Harvest and Planters Nutrition
both saw double-digit declines in dollar sales.
The category was carried by double-digit growth from
brands like Nature's Garden and Gourmet Nut Power Up.
While many Snack and Trail Mix brands position themselves
as healthy snacks for active consumers, the ones that
saw success were those that marketed themselves as keto-friendly,
as is the case for Nature's Garden and Gourmet
Nut Power Up. Both brands not only lead with a keto-friendly
claim, they also provide products that are targeted to other
nutritional needs such as antioxidants, omegas and protein.
New product innovation, however, was driven by fun
and creative products that would provide the comfort of
indulgence and familiarity.
- Charlotte Atchley
TOP
PRODUCT
Kar's Sweet 'N Salty Mix
Second Nature
Nature's Garden
Sahale Snacks
Gourmet Nut Power Up
Southern Style Nuts
CATEGORY INNOVATIONS
Snack and trail mixes that experienced the most growth
tackled consumers' specific diet needs, such as keto.
Crossovers between food categories and brands provide a
way to innovate with built-in consumer buy-in.
While consumers were looking for nutritious snacks in the
Snack and Trail Mix category, they also wanted to indulge, so
products that offered a path to both goals got attention.
SNACK MIX BRANDS
%
Dollar Sales
($mil)
Total Nutritional Snacks/Trail Mixes
Private Label
$969.4
$576.7
$40.3
$27.0
$26.6
$23.0
$19.5
$19.5
Change
-1.0%
0.3%
2.0%
9.1%
97.2%
9.7%
24.4%
-6.6%
Unit Sales
(mil)
206.8
115.6
5.6
4.7
3.0
8.4
4.0
2.3
%
Change
-6.4%
-1.3%
-12.0%
8.2%
103.2%
3.8%
25.6%
-11.9%
Volume
Sales
(mil lb)
191.3
123.7
14.5
4.0
3.6
1.4
3.2
4.7
Source: IRI
Total US Multi-outlet | 52 Weeks Ending 5-16-21 | Note: Many companies may have multiple brand listings in the IRI data.
40
SNAC WORLD 2021
%
Change
-1.4%
-1.5%
3.2%
13.9%
68.2%
12.9%
23.1%
-7.6%

Snac World - Official State of the Industry 2021

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2021

Snac World - Official State of the Industry 2021 - Intro
Snac World - Official State of the Industry 2021 - 1
Snac World - Official State of the Industry 2021 - 2
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