Snac World - Official State of the Industry 2021 - 48

PRETZELS
STATE OF THE INDUSTRY
SEASONED
W
WITH A HALO OF HEALTH Pretzels benefit from a
better-for-you perception.
While most snack categories thrived from a shift to retail during
the coronavirus (COVID-19) pandemic, Snack Pretzels enjoyed
a bump in sales largely due to their healthy halo and versatility.
Better-for-you (BFY) and better-for-planet brand Quinn Snacks
saw triple-digit growth when it came to dollar sales compared
to a year ago as did seasoned pretzel producer Dot's Homestyle
Pretzels and artisan Bavarian pretzel-maker Pretzel Baron. The
category as a whole saw 7.3% dollar growth from 2020, 1.3%
unit sales growth and 2.9% growth in volume sales.
Much of this was driven by consumers looking for a crunchy,
salty snack that offered a variety of flavors and formats that consumers
could feel good about eating. In fact, Dot's Homestyle
Pretzels, which offer a wide variety of flavors such as Original
Seasoned, Southwest and Honey Mustard, ranked No. 3 in IRI's
data, only behind Snyder's of Hanover and private label pretzels.
Pretzels' healthy perception also lends these snacks to innovation
around health trends like nut butters and grain-free. Filled
pretzel products are not only a format outside of conventional
twists, but these products also provide snack producers a way to
incorporate a punch of protein as well as pretzels' own take on the
sweet and salty trend beyond chocolate-covered. And new ingredients
like cassava, sorghum and even vegetables are finding their
way into this stand-by snack to appeal to consumers looking for
munchies that meet their dietary needs or aspirations.
- Charlotte Atchley
CATEGORY INNOVATIONS
Filled pretzels aren't new, but the filling options provide
a lot of room for innovative new products, whether they are
indulgent like chocolate and cheese in a soft pretzel bite or
provide the healthy halo of almond butter inside a crunchy
pretzel pillow.
Seasoned pretzels satisfy consumers' desire for heat
and something new on a product many consider a healthier
alternative to other salty, crunchy snacks. Pretzel producers
have found inspiration in other food categories as well as
other classic snack flavors.
Grain-free is gaining traction against gluten-free and
hits many dietary needs and trends such as clean label
and sustainability. Popular alternative ingredients include
cassava, sorghum and root vegetables.
Crossovers between snacks and other categories and
popular foods can create opportunities for new products
such as adding a favorite local beer to pretzels or malted
milk balls into pretzel bites.
42
SNAC WORLD 2021

Snac World - Official State of the Industry 2021

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2021

Snac World - Official State of the Industry 2021 - Intro
Snac World - Official State of the Industry 2021 - 1
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