STATE OF THE INDUSTRY PRETZELS TOP PRODUCT Total Pretzels Snyder's of Hanover Private Label Dot's Homestyle Pretzels Rold Gold Utz Combos Snyder's of Hanover 100 Cal Pack Utz Specials Herr's Unique Splits Bachman Old Dutch Glutino Pretzel Baron Unique PRETZEL BRANDS % Dollar Sales ($mil) $1,180.7 $449.7 $185.8 $126.3 $113.9 $98.7 $36.7 $22.8 $19.4 $15.0 $13.1 $11.4 $11.1 $8.2 $6.1 $5.3 Change 7.3% 6.7% 0.8% 101.9% -9.5% 6.5% -14.1% -6.8% 7.8% 1.8% 9.7% -5.2% 2.3% -2.2% 172.8% -0.4% Unit Sales (mil) 368.9 145.0 70.9 22.6 37.8 25.3 16.3 5.0 5.4 4.2 4.3 3.8 3.8 1.7 3.2 1.7 % Change 1.3% 5.5% -6.5% 99.6% -12.2% 3.4% -18.3% -9.2% 4.4% -3.9% 11.0% -6.3% -1.4% -2.4% 414.4% 0.8% Volume Sales (mil lb) 336.7 125.5 75.4 21.7 34.5 32.9 7.2 3.6 6.1 4.4 3.0 2.3 3.6 1.3 2.1 1.1 Source: IRI Total US Multi-outlet | 52 Weeks Ending 5-16-21 | Note: Many companies may have multiple brand listings in the IRI data. % Change 2.9% 4.6% -0.6% 104.6% -10.0% 3.3% -24.2% -7.4% 5.5% -0.3% 10.8% -6.8% -1.5% 1.2% 219.6% -0.1% " Snacking is multisensorial - texture and flavor have to work together, and it has to be visually appealing. The design of our Snyder's of Hanover Twisted is a great example of this. " Valerie Oswalt, president, Campbell Snacks 2021 SNAC WORLD 43