STATE OF THE INDUSTRY PRETZELS TOP PRODUCT Total Pretzels Snyder's of Hanover Private Label Dot's Homestyle Pretzels Rold Gold Utz Combos Snyder's of Hanover 100 Calorie Pack Utz Specials Herr's Unique Splits Bachman Old Dutch Glutino Pretzel Baron Unique H.K. Anderson Quinn Utz Select Better Made Special Snyder's of Hanover Sweet & Salty Wege of Hanover From The Ground Up Bachman Thin'n Right Herr's Specials Penny Sticks Dakota Style Pretzel Kravings Tom Sturgis Utz Daisies PRETZEL SNACK BRANDS % Dollar Sales ($mil) $1,180.7 $449.7 $185.8 $126.3 $113.9 $98.7 $36.7 $22.8 $19.4 $15.0 $13.1 $11.4 $11.1 $8.2 $6.1 $5.3 $3.7 $3.7 $3.4 $3.3 $2.8 $2.7 $2.7 $2.3 $2.1 $1.8 $1.4 $1.3 $1.3 Change 7.3% 6.7% 0.8% 101.9% -9.5% 6.5% -14.1% -6.8% 7.8% 1.8% 9.7% -5.2% 2.3% -2.2% 172.8% -0.4% -13.1% 122.3% -18.6% 19.1% -36.7% -5.7% -1.3% 6.4% -16.4% -29.4% 16.6% -10.5% 150.9% 368.9 145.0 70.9 22.6 37.8 25.3 16.3 5.0 5.4 4.2 4.3 3.8 3.8 1.7 3.2 1.7 0.7 0.8 0.5 1.2 0.9 0.9 0.8 0.7 0.7 1.7 0.3 0.5 0.4 Unit Sales (mil) % Change 1.3% 5.5% -6.5% 99.6% -12.2% 3.4% -18.3% -9.2% 4.4% -3.9% 11.0% -6.3% -1.4% -2.4% 414.4% 0.8% -14.8% 121.7% -33.8% 2.6% -38.2% -23.4% -0.5% 5.6% -14.6% -30.1% 18.4% -12.8% 148.0% Volume Sales (mil lb) 336.7 125.5 75.4 21.7 34.5 32.9 7.2 3.6 6.1 4.4 3.0 2.3 3.6 1.3 2.1 1.1 0.9 0.3 0.8 0.9 0.6 0.9 0.2 0.4 0.7 1.3 0.1 0.3 0.3 Source: IRI Total US Multi-outlet | 52 Weeks Ending 5-16-21 | Note: Many companies may have multiple brand listings in the IRI data. 2021 SNAC WORLD 43b % Change 2.9% 4.6% -0.6% 104.6% -10.0% 3.3% -24.2% -7.4% 5.5% -0.3% 10.8% -6.8% -1.5% 1.2% 219.6% -0.1% -14.3% 120.0% -20.5% 4.4% -38.0% -19.7% -2.1% 5.6% -14.3% -30.2% 18.3% -13.9% 148.0%