Snac World - Official State of the Industry 2021 - 54

CRACKERS
STATE OF THE INDUSTRY
TOP
PRODUCT
Total Crackers
Cheez It
Pepperidge Farm Goldfish
Nabsico Ritz
Nabisco Triscuit
Nabisco Wheat Thins
Private Label
Snack Factory Pretzel Crisps
Total Crackers with Fillings
Nabisco Ritz
Lance ToastChee
Ferrero Nutella & Go
Austin
Lance Toasty
Lance Captain's Wafers
Nabisco Ritz Bits
CRACKERS BRANDS
%
Dollar Sales
($mil)
$7,599.0
$876.7
$588.1
$570.3
$348.0
$321.5
$267.4
$237.2
$879.7
$153.8
$105.5
$87.8
$83.6
$65.7
$58.3
$52.9
Change
0.6%
4.5%
-2.2%
1.3%
0.9%
0.8%
3.2%
5.0%
-4.0%
-8.2%
-4.6%
20.6%
-10.9%
0.1%
-0.6%
-4.7%
Unit Sales
(mil)
2,606.2
268.0
187.7
185.1
122.2
109.0
132.6
68.8
353.7
48.6
43.0
29.5
35.5
23.4
24.5
19.7
%
Change
-2.5%
-0.8%
-1.2%
-1.3%
0.3%
-0.8%
1.2%
2.1%
-8.6%
-12.1%
-7.2%
4.3%
-18.8%
-5.1%
-3.8%
-2.3%
Volume
Sales
(mil lb)
1,882.0
224.4
133.4
182.1
69.8
73.3
84.1
40.9
228.8
35.6
37.2
8.3
30.4
22.3
17.1
10.7
Source: IRI
Total US Multi-outlet | 52 Weeks Ending 5-16-21 | Note: Many companies may have multiple brand listings in the IRI data.
%
Change
-1.1%
2.7%
-0.9%
1.1%
1.3%
-0.2%
2.1%
4.9%
-5.9%
-10.2%
-5.7%
24.2%
-11.5%
-3.1%
0.0%
-2.1%
" 'Hot' is the No. 1 most
requested Goldfish
flavor across social, so
we wanted to bring the
heat with an unexpected
partnership between
Goldfish and Frank's
that fans will love. "
Janda Lukin, chief marketing officer, Campbell Snacks
46
SNAC WORLD 2021

Snac World - Official State of the Industry 2021

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2021

Snac World - Official State of the Industry 2021 - Intro
Snac World - Official State of the Industry 2021 - 1
Snac World - Official State of the Industry 2021 - 2
Snac World - Official State of the Industry 2021 - 3
Snac World - Official State of the Industry 2021 - 4
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