CRACKERS STATE OF THE INDUSTRY TOP PRODUCT Total Crackers Cheez It Pepperidge Farm Goldfish Nabsico Ritz Nabisco Triscuit Nabisco Wheat Thins Private Label Snack Factory Pretzel Crisps Total Crackers with Fillings Nabisco Ritz Lance ToastChee Ferrero Nutella & Go Austin Lance Toasty Lance Captain's Wafers Nabisco Ritz Bits CRACKERS BRANDS % Dollar Sales ($mil) $7,599.0 $876.7 $588.1 $570.3 $348.0 $321.5 $267.4 $237.2 $879.7 $153.8 $105.5 $87.8 $83.6 $65.7 $58.3 $52.9 Change 0.6% 4.5% -2.2% 1.3% 0.9% 0.8% 3.2% 5.0% -4.0% -8.2% -4.6% 20.6% -10.9% 0.1% -0.6% -4.7% Unit Sales (mil) 2,606.2 268.0 187.7 185.1 122.2 109.0 132.6 68.8 353.7 48.6 43.0 29.5 35.5 23.4 24.5 19.7 % Change -2.5% -0.8% -1.2% -1.3% 0.3% -0.8% 1.2% 2.1% -8.6% -12.1% -7.2% 4.3% -18.8% -5.1% -3.8% -2.3% Volume Sales (mil lb) 1,882.0 224.4 133.4 182.1 69.8 73.3 84.1 40.9 228.8 35.6 37.2 8.3 30.4 22.3 17.1 10.7 Source: IRI Total US Multi-outlet | 52 Weeks Ending 5-16-21 | Note: Many companies may have multiple brand listings in the IRI data. % Change -1.1% 2.7% -0.9% 1.1% 1.3% -0.2% 2.1% 4.9% -5.9% -10.2% -5.7% 24.2% -11.5% -3.1% 0.0% -2.1% " 'Hot' is the No. 1 most requested Goldfish flavor across social, so we wanted to bring the heat with an unexpected partnership between Goldfish and Frank's that fans will love. " Janda Lukin, chief marketing officer, Campbell Snacks 46 SNAC WORLD 2021