Snac World - Official State of the Industry 2021 - 58

COOKIES
STATE OF THE INDUSTRY
SWEET
c
ON COOKIES
Snackers embrace indulgent
and better-for-you treats.
Consumers gobbled up cookies over the last
year, not only boosting dollar sales but also eating
them all day long.
" Traditionally, cookies were enjoyed in the afternoon
or evening, but today consumers are eating
them during all day parts, and especially as people
have been confined to their homes, " said Sally
Lyons Wyatt, IRI executive vice president and practice
leader. " Producers are responding with cookies
that appeal to consumer needs throughout the day,
whether an indulgent pleasure or a BFY cookie with
health benefits. "
Consumers have typically reached for cookies to
indulge and satisfy their sweet tooth, but they are
now reaching for treats that provide health benefits
and those with health claims such as low sugar, gluten-free
or contain probiotics, Ms. Lyons Wyatt said
in a presentation earlier this year, " The Snacking
Frenzy in 2021 and Beyond. "
Dollar sales for this category rose 2.6% for the 52
weeks ending May 16, 2021, even with the surge in
buying at the beginning of the pandemic last spring.
" Packaged cookies continue to do well in 2021, "
Ms. Lyons Wyatt said. " Again, diversity of choices
is what consumers want, such as limited-time
offers, experience, fun flavor combinations and
co-branding creating a retro or exciting twist on old
favorites. "
One such limited-time offer this summer was from
Oreo, which honored Olympic Team USA with a triple-stuffed
cookie with red, white and blue crème. The
cookies also added the twist of some popping candy
inside. And the chocolate sandwich cookies had an
American flag and the Olympic rings etched on them.
- Michelle Smith
48
SNAC WORLD 2021
CATEGORY INNOVATIONS
Many snackers want indulgence paired with portion
control. Bite-sized snacks and individual pouches give
snackers a tasty treat without going overboard.
Clean labels are attracting consumers who want real
ingredients in their foods. Pepperidge Farm, which added
Butter Pecan to its Thin & Crispy lineup this year, boasts real
ingredients, including butter, eggs and vanilla extract.
Consumers who want snacks that taste good but also
offer health benefits are reaching for cookies with fruit,
nuts and more. Mondelez International offered limitededition
Blueberry Crisp Cookies, which are made with dried
blueberries.
Seasonal and limited edition offerings respond to those
seeking variety and so do mashups of popular brands, like
the Chips Ahoy! cookies made with Reeses's Pieces and
Hershey's chocolate.

Snac World - Official State of the Industry 2021

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2021

Snac World - Official State of the Industry 2021 - Intro
Snac World - Official State of the Industry 2021 - 1
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