Snac World - Official State of the Industry 2021 - 6

SNAC LETTER
EYES TOWARD
THE FUTURE
M
My first thought as I reflected on the topic for this
letter was to share the many creative ways the
snack industry and SNAC International adapted to
meet the challenges of COVID-19. Then I re-read
my letter in last year's State of the Industry report
to be reminded that I did just that one year ago,
when we were a mere 6 months into the pandemic.
Funny? Not so much.
No more looking back, all eyes are on the future.
And the future has big things in store for SNAC with
the greatly anticipated launch of SNX - an all-new
industry forum that will focus on education and
collaboration. SNX will be held March 27-29, 2022,
in the hills overlooking Phoenix, a beautiful setting
at the perfect time of year to spark creativity and
imagination. Going forward, SNX will be held every
other year in rotation with SNAXPO, our well-known
vertically integrated supply chain exhibition, next
slated for March 2023 in Orlando.
The concept for SNX grew out of a collaborative
year-long effort between SNAC Associate and
Business Members asking, " How can we create a
high-engagement, high ROI event convening outside
of the traditional trade show setting? " The idea
was to completely reinvent the " smaller " SNAXPO
that historically does not feature large equipment
displays. And reinvent they did! SNX breaks the
traditional trade association meeting mode by featuring
an unprecedented combination of networking
and education opportunities.
So, what exactly is SNX? SNX is a forum featuring
three structured elements, each with dedicated
time on the agenda: Supplier Suites, an Experience
Zone and an Education Arena. Seven hours of
the two-day meeting are reserved solely for 1:1
meetings in Supplier Suites for in-depth, private
conversations between snack producers and their
vendors. The Experience Zone will be composed of
five areas that will lead attendees through the snack
manufacturing process, beginning with raw materials
and ending with finished product. Each zone
will feature supplier kiosks, pop-up education and
hands-on engagement areas. Six hours of SNX is
dedicated to the Experience Zone.
Finally, the Education Arena will feature speakers
on the most crucial topics facing the industry from
workforce to sustainability. From the opening keynote
remarks to the grand finale featuring the return
of SNAC Tank, in which the most innovative startup
companies will compete for cash prizes and mentoring
from industry experts, the Education Arena will
inspire and inform attendees on what is new and
next for the snack industry.
And for those wondering how to pronounce SNX
... it sounds just like " snacks " - don't worry, you'll
get the hang of it!
Elizabeth Avery
President & CEO
SNAC International
6
SNAC WORLD 2021

Snac World - Official State of the Industry 2021

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2021

Snac World - Official State of the Industry 2021 - Intro
Snac World - Official State of the Industry 2021 - 1
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