STATE OF THE INDUSTRY COOKIES TOP PRODUCT Total Cookies Private Label Nabisco Oreo Nabisco Chips Ahoy Belvita Nabisco Oreo Double Stuf Little Debbie All Nabisco Products Nabisco Nilla Pepperidge Farm Milano Little Debbie Nutty Bars Nabisco Nutter Butter Voortman Bakery Tate's Bake Shop Lofthouse Nabisco Newtons Nabisco Oreo Thins Keebler Fudge Stripes Stauffer's Nabisco Golden Oreo Nature Valley Little Debbie Fudge Round Famous Amos Keebler Sandies Nabisco Lorna Doone Nabsico Golden Double Stuf Oreo Nabisco Teddy Grahams Pepperidge Farm Chessmen Nonni's COOKIE SNACK BRANDS % Dollar Sales ($mil) $8,861.5 $1,441.5 $837.9 $717.8 $392.7 $372.1 $267.7 $183.7 $183.5 $183.0 $182.9 $148.0 $135.3 $119.8 $113.8 $108.5 $99.8 $92.8 $85.0 $81.2 $72.0 $67.1 $63.7 $59.0 $54.9 $50.0 $47.7 $46.8 $46.6 Change 2.6% -1.6% 1.5% 7.5% -3.3% 9.2% -1.7% 18.7% 6.3% -0.3% 1.7% 18.3% 5.8% 16.0% -5.0% 7.0% -28.7% -11.6% -5.2% -3.1% -0.0% 5.1% 4.7% 5.1% 18.4% 12.6% 1.2% 16.9% 8.4% Unit Sales (mil) 2,984.4 567.8 226.6 232.7 107.0 102.9 117.6 26.3 54.4 56.8 79.0 41.9 50.6 24.8 30.5 32.7 29.3 34.6 39.9 23.0 18.9 26.7 16.2 20.6 13.9 14.1 14.7 14.4 12.4 % Change -2.9% -5.9% -8.5% 2.2% -6.5% 1.2% -8.2% 14.0% 2.9% -2.0% -1.9% 14.7% 5.8% 13.9% -2.7% 2.2% -36.1% -19.3% -5.9% -11.0% -0.7% -2.6% -4.9% -1.4% 13.3% 4.0% -1.1% 14.8% 1.5% Volume Sales (mil lb) 2,391.4 504.5 253.7 211.7 76.6 122.0 131.5 41.7 36.1 24.5 75.4 35.0 29.0 11.1 26.3 24.1 19.8 24.3 43.8 25.5 12.0 25.4 19.3 15.5 9.4 16.4 9.3 6.4 6.4 Source: IRI Total US Multi-outlet | 52 Weeks Ending 5-16-21 | Note: Many companies may have multiple brand listings in the IRI data. 2021 SNAC WORLD 49b % Change -1.0% -5.8% 0.8% 5.5% -1.7% 7.5% -1.5% 17.4% 6.6% -2.9% -0.3% 20.2% -0.4% 15.3% -4.2% 7.6% -29.5% -17.4% -8.6% -3.4% -2.7% 4.8% 4.0% -0.0% 17.6% 12.3% 1.9% 15.8% -0.7%