Snac World - Official State of the Industry 2021 - 62

BARS
STATE OF THE INDUSTRY
HEALTHY
HALO
BARS
Bar sales stumbled recently, but many
new BFY protein bars are showing up.
W
While snackers were snapping up chips, cookies
and other favorites during the coronavirus
(COVID-19) pandemic, nutritional bars and
granola bars didn't fare as well. The closing of
gyms along with a shift in active lifestyles and
grab-and-go consumer purchase patterns put a
dent in sales of bar brands.
" The single biggest way that snacking behavior
and consumption changed is that more consumption
is taking place in the home, and less consumption
is taking place outside of the home - at work,
school, etc., " noted Tom Vierhile, vice president of
strategic insights, North America, Innova Market
Insights. " For categories like Snack Bars that may
be heavily reliant on consumption in places like
school, this past year has been a challenge. It's
also been a challenge for retailers like convenience
stores with trips to stores down and reduced potential
for impulse sales. "
Dollar sales of all Snack Bars dropped 4.6%
for the 52 weeks ending May 16, 2021, while
Nutritional/Health Food Bars were down 6.8% and
Granola Bars fell 9.2%. However, Breakfast and
Cereal Bars were up 4.2% over the period.
Many snack makers appear to be betting that
demand for protein bars will grow as better-for-you
products with vegan, gluten-free and plant-based
protein claims are now popping up.
Some of the new entrants include Nature Valley
Protein Crunch Bars, Think! Products' High Protein
Crisp Bars and BLD Bars, which offer savory flavors
like Margarita Lime and Smoky BBQ.
- Michelle Smith
CATEGORY INNOVATIONS
Bars offering clean label, vegan, gluten-free, keto-friendly
and protein claims are can be found in many new products. For
instance, new B.T.R. Bars check a lot of better-for-you boxes.
Plant-based protein bars are drawing the attention of vegan
consumers. RXBAR, a subsidiary of Kellogg Company,
recently launched its first plant-based product, replacing egg
white protein found in its other bars with pea and almond
protein.
Gut health is a concern for many, and LUNA, a brand
owned by Clif Bar & Co., answered those concerns with the
first nationally available bar with prebiotics in its category.
One new product being marketed as a post-workout
muscle recovery bar contains CBD. Etera Foods' The After
Bar is also vegan, soy-free, gluten-free and non-GMO.
50
SNAC WORLD 2021

Snac World - Official State of the Industry 2021

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2021

Snac World - Official State of the Industry 2021 - Intro
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