STATE OF THE INDUSTRY BARS TOP PRODUCT Total Snack Bars/Granola Bars Clif Bar Atkins Nature Valley Protein Breakfast/Cereal/Snack Bars Kellogg's Rice Krispies Treats Private Label Larabar Granola Bars Nature Valley Quaker Chewy Nature Valley Sweet & Salty Nut All Other Snack/Granola Bars Private Label Slim Fast KIND Clusters BAR BRANDS Dollar Sales ($mil) $5,430.4 Nutritional/Intrinsic Health Value Bars $2,654.8 $341.7 $233.5 $138.9 $1,447.0 $297.3 $173.2 $131.0 $1,300.0 $253.6 $239.3 $214.1 $28.8 $7.3 $2.9 $2.8 % Change -4.6% -6.8% -8.1% -5.5% -2.1% 4.2% 7.9% 0.2% -17.5% -9.2% -7.1% -9.8% -6.7% 41.7% 43.2% 59.6% 50.9% Unit Sales (mil) 1,477.0 660.2 87.5 27.3 27.5 420.2 80.8 60.8 47.3 389.7 65.0 68.7 62.3 6.8 1.9 0.3 0.3 % Change -11.4% -15.4% -16.1% -9.8% -3.2% -5.1% -1.9% -9.8% -26.2% -11.1% -9.9% -11.4% -8.2% 14.6% 36.0% 67.3% 26.9% Volume Sales (mil lb) 810.0 282.8 51.4 18.0 21.6 242.5 59.4 49.2 13.5 281.9 61.6 56.6 41.2 2.8 1.0 0.2 0.2 Source: IRI Total US Multi-outlet | 52 Weeks Ending 5-16-21 | Note: Many companies may have multiple brand listings in the IRI data. % Change -4.0% -5.4% -9.0% -7.1% -0.4% 1.4% 8.2% -4.7% -16.5% -7.3% -5.0% -9.5% -6.0% 42.6% 39.7% 70.3% 77.9% 2021 SNAC WORLD 51