Snac World - Official State of the Industry 2021 - 64

CORN SNACKS
STATE OF THE INDUSTRY
A CONVERGENCE OF
TRENDS
Corn snacks intersect flavors
and health messaging.
c
Corn Snacks benefitted from increased at-home eating
and a growing interest in spicy and interesting
flavors. The entire category saw 6.2% dollar sales
growth in the 52 weeks ending May 16, 2021. Fritos
still hold the lead in the category as the top three
snack brands in dollar sales, but Xochitl, Sabritas
Turbo and Barcel Churritos Fuego saw double- and
even triple-digit growth in dollar sales.
In contrast, Barritos Churritos saw a 45.2% decline in
dollar sales, indicating that consumers want corn snack
brands to bring the heat.
Popcorners also saw double-digit growth across dollar
sales, unit sales and volume sales. This brand positions
itself as a guilt-free indulgence that crosses over cheesy,
spicy, sweet and salty flavors.
The Corn Snack category showed itself to be versatile,
touching on all the trends that took the lead in 2020: comfort
snacks, spicy and innovative flavors, and nutrition.
- Charlotte Atchley
TOP
PRODUCT
Total Corn Snacks
Fritos
Fritos Scoops
Fritos Flavor Twists
Popcorners
General Mills Bugles
Xochitl
Private Label
CATEGORY INNOVATIONS
Popcorners' positioning as a guilt-free indulgence has
allowed it to capitalize off other health messaging like protein
and benefit from flavor trends.
Corn Snacks centered on spicy flavors saw double- and
even triple-digit growth during 2020.
Frito Lay's Fritos brand continues to dominate the Corn
Snacks category with three of the top spots in IRI data.
CORN SNACK BRANDS
%
Dollar Sales
($mil)
$989.3
$383.0
$261.0
$88.5
$79.5
$48.9
$33.0
$23.9
Change
6.2%
4.4%
2.6%
7.1%
29.8%
-9.5%
14.8%
-9.6%
Unit Sales
(mil)
360.0
134.5
75.9
33.3
27.2
26.7
7.9
21.0
%
Change
1.7%
-0.1%
-1.8%
1.8%
26.0%
-8.2%
15.3%
-3.6%
Volume
Sales
(mil lb)
198.0
72.0
53.1
15.8
11.6
12.2
6.5
12.8
Source: IRI
Total US Multi-outlet | 52 Weeks Ending 5-16-21 | Note: Many companies may have multiple brand listings in the IRI data.
52
SNAC WORLD 2021
%
Change
-1.0%
-1.5%
-7.3%
-1.0%
24.9%
-9.7%
14.4%
-4.4%

Snac World - Official State of the Industry 2021

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2021

Snac World - Official State of the Industry 2021 - Intro
Snac World - Official State of the Industry 2021 - 1
Snac World - Official State of the Industry 2021 - 2
Snac World - Official State of the Industry 2021 - 3
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