STATE OF THE INDUSTRY CHEESE SNACKS TOP PRODUCT Total Cheese Snacks Cheetos Cheez-It Snap'd Simply Cheetos Chester's Utz Private Label Whisps Baked Cheetos Parmcrisps Wise Cheez Doodles Cheetos Paws Herr's Planters Bachman Jax Cheez-It CHEESE SNACK BRANDS % Dollar Sales ($mil) $2,248.7 $1,400.3 $130.0 $109.0 $99.0 $81.1 $63.3 $58.3 $41.1 $28.0 $23.0 $22.4 $19.5 $11.5 $11.0 $10.5 Change 8.2% 5.8% 32.1% 13.0% -1.9% 0.0% 6.4% 22.4% 9.3% 49.9% -9.0% -1.7% -1.9% -14.7% 3.0% - 847.4 546.3 42.3 33.6 45.8 16.0 29.0 15.0 13.9 7.0 14.6 7.3 9.6 5.7 4.0 2.2 Unit Sales (mil) % Change 0.7% -0.2% 26.7% 8.6% -9.4% -5.0% -7.9% 20.0% 9.6% 48.8% -13.9% -10.0% -4.4% -16.6% 2.7% - Volume Sales (mil lb) 374.0 244.0 21.0 16.6 11.0 21.0 14.2 2.2 6.3 9.3 5.7 3.7 4.0 1.0 2.3 1.7 Source: IRI Total US Multi-outlet | 52 Weeks Ending 5-16-21 | Note: Many companies may have multiple brand listings in the IRI data. % Change 2.0% -0.4% 38.0% 12.9% -10.3% -4.8% -6.2% 24.9% 6.5% 58.8% -11.5% -8.2% -2.1% -21.3% 3.5% - " Extruded corn snack segments and specifically puffed products have also remained popular through use of heavy seasoning application. " Matt Colford, director of marketing and strategic selling, North America, Old Dutch Foods 2021 SNAC WORLD 57