STATE OF THE INDUSTRY PORK RINDS TOP PRODUCT Total Pork Rinds Mac's Baken-ets Private Label Golden Flake Mission Southern Recipe Epic 4505 Brim's Mambi Utz Guerrero Mac's Golden Cracklins Turkey Creek Golden Flake Curly Q's PORK RIND BRANDS % Dollar Sales ($mil) $396.6 $111.9 $50.3 $47.3 $41.1 $13.0 $10.8 $9.0 $7.8 $7.6 $6.4 $5.8 $5.4 $5.3 $4.3 $3.8 Change 6.9% 18.1% -22.7% 7.6% 16.3% 15.9% 21.2% 60.7% 17.7% 39.0% 0.0% 8.2% 4.8% 75.2% -36.9% -3.4% Unit Sales (mil) 181.7 46.2 22.8 22.0 21.6 5.4 3.5 2.3 2.0 5.8 2.3 2.4 1.6 1.3 3.4 2.1 % Change -1.2% 2.9% -28.6% 6.8% 12.7% 16.8% 13.6% 50.6% 23.3% 51.4% -2.8% 3.0% 4.4% 67.0% -40.7% -4.2% Volume Sales (mil lb) 50.6 18.0 4.5 8.4 4.6 1.3 0.8 0.4 0.3 1.1 0.8 0.5 0.5 0.7 0.7 0.4 Source: IRI Total US Multi-outlet | 52 Weeks Ending 5-16-21 | Note: Many companies may have multiple brand listings in the IRI data. % Change 6.4% 16.3% -24.3% 8.4% 14.2% 16.8% 18.3% 75.7% 19.9% 43.2% 0.0% 8.7% 4.8% 72.6% -41.6% -4.2% 2021 SNAC WORLD 59