Snac World - Official State of the Industry 2021 - 72

MEAT SNACKS
STATE OF THE INDUSTRY
THE RESPONSIBLE
CARNIVORE
Meat snackers want
environmentally friendly
ingredients.
T
The lack of freedom to travel over the past year
proved that jerky is not just confined to road trip cravings.
Many top dried meat snack brands such as Slim
Jim, Jack Link's and Old Wisconsin saw fair increases
in dollar sales in the 52 weeks ending May 16 of this
year, with increases ranging from 20% to 35%. Meat
snacks are not restricting themselves to meat or the
Meat Snacks category, either. Slim Jim has branched
out from jerky, adding a new potato snack Fire Fries
to its brand, which contain no meat at all. Jack Link's
has created the Cold Crafted Linkwich, a breadless
sandwich made of salami and various cheeses.
As with most of the food industry, meat snack companies
are touting their environmental friendliness. Brands
like Carnivore Snax are pushing beyond grass-fed
beef and achieving regenerative agriculture with herd
movements that reverse soil erosion and store carbon.
Patagonia even got in on the movement with its Patagonia
Provisions brand of buffalo jerky made from free-roaming
Great Plains buffalo. It seems sustainable sourcing and
simplifying ingredient lists will remain at the forefront of the
Meat Snacks category for the foreseeable future.
- Makayla Nicholis
TOP
PRODUCT
Jack Link's
Old Wisconsin
Private Label
Duke's
Tillamook Country Smoker
Old Wisconsin Turkey Bites
60
SNAC WORLD 2021
CATEGORY INNOVATIONS
When it comes to jerky, many consumers just want the
meat. " The simpler the better " is a motto brands can go by
when advertising zero sugar and no added ingredients.
Cheese and jerky go together like pit stops and road trips,
and many brands are hopping on the bandwagon. Wenzel's
Bacon Cheddar Sticks blend the two ingredients into a single
stick, while Jack Link's Cold Crafted Linkwich allows the
ingredients to sit in layers, like a breadless sandwich.
MEAT SNACK BRANDS
%
Dollar Sales
($mil)
Total All Other Dried Meat Snacks
Slim Jim
$976.2
$347.2
$186.6
$103.9
$51.3
$33.4
$21.5
$19.6
Change
23.5%
20.7%
25.6%
35.0%
20.0%
7.7%
49.4%
17.0%
Unit Sales
(mil)
320.0
126.5
64.1
14.1
10.9
5.6
7.7
6.4
%
Change
11.0%
4.8%
13.7%
27.5%
11.3%
-3.2%
8.9%
17.6%
Volume
Sales
(mil lb)
75.3
27.5
10.1
12.4
4.9
2.1
1.3
1.7
Source: IRI
Total US Multi-outlet | 52 Weeks Ending 5-16-21 | Note: Many companies may have multiple brand listings in the IRI data.
%
Change
24.5%
21.2%
23.4%
39.0%
15.8%
7.2%
37.5%
17.2%

Snac World - Official State of the Industry 2021

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2021

Snac World - Official State of the Industry 2021 - Intro
Snac World - Official State of the Industry 2021 - 1
Snac World - Official State of the Industry 2021 - 2
Snac World - Official State of the Industry 2021 - 3
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