STATE OF THE INDUSTRY POPCORN TOP PRODUCT SkinnyPop Angie's Boom Chicka Pop Private Label Cheetos SkinnyPop SkinnyPack G.H. Cretors Crunch 'n Munch Popcorn Indiana Wise Smartfood Smart 50 Cracker Jack Gourmet Select Jays O-Ke-Doke Popcornopolis POPCORN BRANDS % Dollar Sales ($mil) Total RTE Popcorn/Caramel Corn Smartfood $1,399.7 $332.1 $258.9 $139.7 $81.5 $70.8 $61.0 $33.2 $32.8 $32.6 $18.1 $18.1 $17.2 $15.7 $15.5 $15.4 Change 10.3% 5.2% 15.0% 9.5% -7.7% 113.3% 9.1% 32.4% 5.0% -14.9% 1.3% 418.6% -17.0% -1.9% -18.5% 11.0% Unit Sales (mil) 452.6 113.6 66.7 42.6 33.5 25.4 11.8 7.9 24.0 8.9 9.1 5.8 9.9 3.1 5.8 2.9 % Change 5.9% 2.8% 10.2% 10.0% -13.6% 95.7% 6.6% 30.7% 1.6% -15.5% -1.7% 430.9% -15.4% -4.8% -20.3% 18.8% Volume Sales (mil lb) 195.2 42.7 26.6 17.4 14.6 9.3 2.9 6.7 10.0 4.7 2.9 1.9 3.1 3.5 2.5 2.7 Source: IRI Total US Multi-outlet | 52 Weeks Ending 5-16-21 | Note: Many companies may have multiple brand listings in the IRI data. % Change 5.0% -5.4% 14.2% 12.0% -12.4% 97.4% 6.6% 30.2% 1.9% -17.7% 0.7% 429.2% -17.7% -6.1% -19.1% 58.1% 2021 SNAC WORLD 63