Snac World - Official State of the Industry 2022 - 24

STATE OF THE INDUSTRY
PRETZEL
PETE
by Charlotte Atchley
P
Karl Brown
founded Pretzel
Pete to bring
pretzel snacks
to the world.
Pretzel Pete
Pretzel Pete, Hatboro, Pa., was originally developed
for the export market. Karl Brown, president
and founder of the company, was an international
banker and saw a need for American food products
overseas. What started as a side project became
much larger, and Mr. Brown left banking in the
1990s to set up his food export business.
Pretzel Pete was one of the brands he developed
for that business, and it is centered on attributes
that gained traction first in Europe: non-GMO and
clean ingredients. Eventually those trends were exported
to the United States, and Pretzel Pete came
home. The brand has gained success with independent
businesses, alternative channels and online
platforms. In addition to non-GMO and clean ingredients,
Pretzel Pete is - at its heart - seasoned
pretzels that aim to bring the pretzel to markets that
aren't as familiar with the snack.
" Overseas and in other parts of the US, consumers
look at pretzels and think they're kind of bland,
not a lot of flavor or excitement, " Mr. Brown said.
" I focus on seasoned pretzels to make the product
come alive and get into markets where pretzels aren't
as culturally embedded. "
The company offers flavors like Cheese Pizza,
Salted Caramel, Honey Mustard, Buffalo Blue and
Cinnamon Brown Sugar. Because the company
soaks its pretzels in seasoning, it can deliver a very
strong flavor impact whether the pretzels are broken
or not.
Mr. Brown still sees much of the opportunity for
Pretzel Pete in both the US and global markets.
And with online options and alternative distribution
gaining strength, he's confident the company can
achieve a high level of growth without traditional
distribution.
packs a punch
24
SNAC WORLD 2022

Snac World - Official State of the Industry 2022

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2022

Snac World - Official State of the Industry 2022 - Intro
Snac World - Official State of the Industry 2022 - 1
Snac World - Official State of the Industry 2022 - 2
Snac World - Official State of the Industry 2022 - 3
Snac World - Official State of the Industry 2022 - 4
Snac World - Official State of the Industry 2022 - 5
Snac World - Official State of the Industry 2022 - 6
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Snac World - Official State of the Industry 2022 - 24
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Snac World - Official State of the Industry 2022 - 32
Snac World - Official State of the Industry 2022 - 33
Snac World - Official State of the Industry 2022 - 33a
Snac World - Official State of the Industry 2022 - 33b
Snac World - Official State of the Industry 2022 - 34
Snac World - Official State of the Industry 2022 - 35
Snac World - Official State of the Industry 2022 - 35a
Snac World - Official State of the Industry 2022 - 35b
Snac World - Official State of the Industry 2022 - 36
Snac World - Official State of the Industry 2022 - 37
Snac World - Official State of the Industry 2022 - 37a
Snac World - Official State of the Industry 2022 - 37b
Snac World - Official State of the Industry 2022 - 38
Snac World - Official State of the Industry 2022 - 39
Snac World - Official State of the Industry 2022 - 40
Snac World - Official State of the Industry 2022 - 41
Snac World - Official State of the Industry 2022 - 41a
Snac World - Official State of the Industry 2022 - 41b
Snac World - Official State of the Industry 2022 - 42
Snac World - Official State of the Industry 2022 - 43
Snac World - Official State of the Industry 2022 - 43a
Snac World - Official State of the Industry 2022 - 43b
Snac World - Official State of the Industry 2022 - 44
Snac World - Official State of the Industry 2022 - 45
Snac World - Official State of the Industry 2022 - 45a
Snac World - Official State of the Industry 2022 - 45b
Snac World - Official State of the Industry 2022 - 46
Snac World - Official State of the Industry 2022 - 47
Snac World - Official State of the Industry 2022 - 48
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Snac World - Official State of the Industry 2022 - 64
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