Snac World - Official State of the Industry 2022 - 29

STATE OF THE INDUSTRY
CHANGING THE GAME ON
SWEETS
by Charlotte Atchley
A
As a certified health coach and health journalist,
Nancy Kalish knew what she should be eating, but
the problem wasn't knowing. The problem was her
sweet tooth.
" I started looking for a better-tasting, better-foryou
sweet treats and started experimenting with
bean-based brownies, " she said. " After many iterations,
I found a recipe that was delicious, and I
thought, 'How hard could it be to start a food business?'
The rest is history. "
Ms. Kalish founded Rule Breaker Snacks with her
chickpea-based brownies and blondies. They boast
a plethora of claims: vegan, gluten-free, nut-free,
allergen-free and non-GMO.
" Rule Breaker Snacks start with chickpeas, but
you'd never know it from the deliciously gooey and
luscious texture, " Ms. Kalish said. " They are packed
with protein and fiber and available in singles and
Bite formats. "
The singles come in four flavors: Deep Chocolate
Brownie, Chocolate Chunk Blondie and (Nut-Free)
P'Nutter Chocolate Chip and Birthday Cake. The
Bites are available in Deep Chocolate Brownie,
Chocolate Chunk Brownie and Birthday Cake.
These smaller products, however, allow Ms. Kalish
to experiment with limited edition seasonal flavors
such as Mint Chocolate and Pumpkin Spice.
Today, Rule Breaker Snacks are found in more
than 3,500 retail locations nationwide and online
at Amazon and the company's website. Ms. Kalish
isn't slowing down, however. The company is
currently doing an equity crowdfunding campaign
on Republic to build brand awareness as well as
raise additional funding to support Ms. Kalish's
goals of new flavors and line extensions. She sees
Rule Breaker Snacks going beyond sweet and
salty snacks to other food categories, such as the
freezer aisle.
Nancy Kalish
developed her
chickpea-based
sweets to provide
a guilt-free
indulgence for her
own sweet tooth.
Rule Breaker Snacks
2022 SNAC WORLD
29

Snac World - Official State of the Industry 2022

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2022

Snac World - Official State of the Industry 2022 - Intro
Snac World - Official State of the Industry 2022 - 1
Snac World - Official State of the Industry 2022 - 2
Snac World - Official State of the Industry 2022 - 3
Snac World - Official State of the Industry 2022 - 4
Snac World - Official State of the Industry 2022 - 5
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Snac World - Official State of the Industry 2022 - 33
Snac World - Official State of the Industry 2022 - 33a
Snac World - Official State of the Industry 2022 - 33b
Snac World - Official State of the Industry 2022 - 34
Snac World - Official State of the Industry 2022 - 35
Snac World - Official State of the Industry 2022 - 35a
Snac World - Official State of the Industry 2022 - 35b
Snac World - Official State of the Industry 2022 - 36
Snac World - Official State of the Industry 2022 - 37
Snac World - Official State of the Industry 2022 - 37a
Snac World - Official State of the Industry 2022 - 37b
Snac World - Official State of the Industry 2022 - 38
Snac World - Official State of the Industry 2022 - 39
Snac World - Official State of the Industry 2022 - 40
Snac World - Official State of the Industry 2022 - 41
Snac World - Official State of the Industry 2022 - 41a
Snac World - Official State of the Industry 2022 - 41b
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Snac World - Official State of the Industry 2022 - 43
Snac World - Official State of the Industry 2022 - 43a
Snac World - Official State of the Industry 2022 - 43b
Snac World - Official State of the Industry 2022 - 44
Snac World - Official State of the Industry 2022 - 45
Snac World - Official State of the Industry 2022 - 45a
Snac World - Official State of the Industry 2022 - 45b
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