Snac World - Official State of the Industry 2022 - 35

STATE OF THE INDUSTRY
POTATO CHIPS
TOP
PRODUCT
Total Potato Chips
Lay's
Ruffles
Pringles
Private Label
Wavy Lay's
Cape Cod
Utz
Kettle
Lay's Kettle Cooked
Pringles Snack Stacks
Lay's Stax
Lay's Oven Baked
Ruffles Sabritas
Ruffles Oven Baked
Herr's
POTATO CHIP BRANDS
%
Dollar Sales
($mil)
$6,783.3
$2,161.7
$935.2
$791.1
$466.9
$281.5
$280.7
$225.9
$225.7
$211.7
$85.7
$76.5
$74.6
$63.0
$61.0
$52.8
Change
0.7%
2.6%
7.2%
11.2%
-16.8%
-3.6%
-3.5%
-2.7%
-3.4%
-10.2%
48.8%
-7.3%
4.2%
34.8%
-0.7%
-15.5%
Unit Sales
(mil)
2,693.0
759.5
305.9
436.9
277.4
104.7
81.7
89.0
74.9
75.0
16.4
63.5
23.9
26.0
19.5
21.1
%
Change
-3.1%
0.4%
5.5%
2.8%
-18.0%
-2.2%
-6.6%
-6.0%
-6.6%
-10.9%
44.3%
-7.1%
0.7%
27.8%
-2.7%
-18.1%
Volume
Sales
(mil lb)
1,293.8
397.6
157.0
154.4
158.3
51.1
46.5
45.6
41.0
37.5
9.0
22.0
9.3
9.5
7.6
11.3
Source: IRI
Total US Multi-outlet | 52 Weeks Ending 12-26-21 | Note: Many companies may have multiple brand listings in the IRI data.
%
Change
-4.7%
-0.7%
0.1%
4.2%
-19.9%
-7.4%
-6.3%
-5.5%
-5.2%
-10.3%
41.2%
-7.7%
2.4%
30.0%
-2.7%
-19.2%
a powerful example of how Campbell Snacks is elevating its premium
snacks in this market.
" This brand positioning allows us to double down on the
crunch and the boldness of the Kettle Brand flavors that consumers
love, " Ms. Oswalt said. " We increased our marketing
investment, targeting the most valuable growth consumers on
the highest return on investment platforms. Then we added innovation
that elevates the consumer experience on bold flavors,
taste and packaging. "
In its latest contest, Herr's went local with its Flavored by Philly
line of Philadelphia-inspired chips determined by its sports fans.
Last fall, the snack producer also rolled out limited-time-only
Game Day Flavors Tailgate Tacos potato chips and Game Day
Flavors Buffalo Wing potato chips.
Yes, the chip off the old block is still around, but when it
comes to new product innovation, anything and everything goes.
- Dan Malovany
2022 SNAC WORLD
35

Snac World - Official State of the Industry 2022

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2022

Snac World - Official State of the Industry 2022 - Intro
Snac World - Official State of the Industry 2022 - 1
Snac World - Official State of the Industry 2022 - 2
Snac World - Official State of the Industry 2022 - 3
Snac World - Official State of the Industry 2022 - 4
Snac World - Official State of the Industry 2022 - 5
Snac World - Official State of the Industry 2022 - 6
Snac World - Official State of the Industry 2022 - 7
Snac World - Official State of the Industry 2022 - 8
Snac World - Official State of the Industry 2022 - 9
Snac World - Official State of the Industry 2022 - 10
Snac World - Official State of the Industry 2022 - 11
Snac World - Official State of the Industry 2022 - 12
Snac World - Official State of the Industry 2022 - 13
Snac World - Official State of the Industry 2022 - 14
Snac World - Official State of the Industry 2022 - 15
Snac World - Official State of the Industry 2022 - 16
Snac World - Official State of the Industry 2022 - 17
Snac World - Official State of the Industry 2022 - 18
Snac World - Official State of the Industry 2022 - 19
Snac World - Official State of the Industry 2022 - 20
Snac World - Official State of the Industry 2022 - 21
Snac World - Official State of the Industry 2022 - 22
Snac World - Official State of the Industry 2022 - 23
Snac World - Official State of the Industry 2022 - 24
Snac World - Official State of the Industry 2022 - 25
Snac World - Official State of the Industry 2022 - 26
Snac World - Official State of the Industry 2022 - 27
Snac World - Official State of the Industry 2022 - 28
Snac World - Official State of the Industry 2022 - 29
Snac World - Official State of the Industry 2022 - 30
Snac World - Official State of the Industry 2022 - 31
Snac World - Official State of the Industry 2022 - 32
Snac World - Official State of the Industry 2022 - 33
Snac World - Official State of the Industry 2022 - 33a
Snac World - Official State of the Industry 2022 - 33b
Snac World - Official State of the Industry 2022 - 34
Snac World - Official State of the Industry 2022 - 35
Snac World - Official State of the Industry 2022 - 35a
Snac World - Official State of the Industry 2022 - 35b
Snac World - Official State of the Industry 2022 - 36
Snac World - Official State of the Industry 2022 - 37
Snac World - Official State of the Industry 2022 - 37a
Snac World - Official State of the Industry 2022 - 37b
Snac World - Official State of the Industry 2022 - 38
Snac World - Official State of the Industry 2022 - 39
Snac World - Official State of the Industry 2022 - 40
Snac World - Official State of the Industry 2022 - 41
Snac World - Official State of the Industry 2022 - 41a
Snac World - Official State of the Industry 2022 - 41b
Snac World - Official State of the Industry 2022 - 42
Snac World - Official State of the Industry 2022 - 43
Snac World - Official State of the Industry 2022 - 43a
Snac World - Official State of the Industry 2022 - 43b
Snac World - Official State of the Industry 2022 - 44
Snac World - Official State of the Industry 2022 - 45
Snac World - Official State of the Industry 2022 - 45a
Snac World - Official State of the Industry 2022 - 45b
Snac World - Official State of the Industry 2022 - 46
Snac World - Official State of the Industry 2022 - 47
Snac World - Official State of the Industry 2022 - 48
Snac World - Official State of the Industry 2022 - 49
Snac World - Official State of the Industry 2022 - 50
Snac World - Official State of the Industry 2022 - 51
Snac World - Official State of the Industry 2022 - 52
Snac World - Official State of the Industry 2022 - 53
Snac World - Official State of the Industry 2022 - 54
Snac World - Official State of the Industry 2022 - 55
Snac World - Official State of the Industry 2022 - 56
Snac World - Official State of the Industry 2022 - 57
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Snac World - Official State of the Industry 2022 - 61
Snac World - Official State of the Industry 2022 - 62
Snac World - Official State of the Industry 2022 - 63
Snac World - Official State of the Industry 2022 - 64
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