STATE OF THE INDUSTRY CRACKERS TOP PRODUCT Total Crackers Total All Other Crackers Cheez-It Pepperidge Farm Goldfish Nabisco Ritz Nabisco Triscuit Nabisco Wheat Thins Private Label Snack Factory Pretzel Crisps Stacy's Pepperidge Farm Flavor Blasted Goldfish Nabisco Ritz Fresh Stacks Kellogg's Club Keebler Townhouse Total Crackers with Fillings Nabisco Ritz Lance Toast Chee Ferrero Nutella & Go Austin Lance Toasty Lance Captain's Wafers Nabisco Ritz Bits Keebler Lance Private Label All Lance Products Frito-Lay Munchies CRACKER BRANDS % Dollar Sales ($mil) $7,729 $5,798 $948.5 $614.2 $574.2 $337.2 $311.5 $278.5 $249.0 $220.3 $206.4 $175.2 $155.9 $133.1 $929.6 $173.8 $104.5 $102.3 $89.0 $71.2 $63.7 $47.4 $46.3 $39.4 $36.4 $25.3 $21.5 Change 0.9% 1.6% 7.0% 1.8% -2.9% -7.0% -6.7% 2.4% 4.5% 1.5% 6.9% 6.1% 206.0% -4.9% 4.1% 9.8% -5.7% 31.9% 0.7% 6.9% 7.4% -11.2% 28.5% -17.1% -22.9% -3.2% 7.9% Unit Sales (mil) 2,565.5 1,832 278.5 187.6 181.4 117.2 102.4 131.7 69.8 57.6 65.5 62.5 51.3 45.9 360.7 54.4 40.6 32.6 35.9 24.6 25.5 16.7 21.2 10.5 24.9 7.2 11.9 % Change -3.2% -2.3% 1.3% -2.1% -5.6% -7.4% -9.4% -3.3% 0.5% -1.7% 5.8% 4.6% 199.3% -7.2% -1.0% 7.3% -10.8% 20.1% -7.8% 1.8% 1.0% -15.9% 20.5% -21.5% -18.4% -8.0% 7.5% Volume Sales (mil lb) 1,864.6 1,278 237.2 135.8 180.8 67.2 66.8 82.3 42.0 35.6 44.9 46.0 44.7 34.6 235.8 39.7 36.2 9.4 31.6 23.3 18.2 9.4 11.8 12.2 10.1 7.5 7.1 Source: IRI Total US Multi-outlet | 52 Weeks Ending 12-26-21 | Note: Many companies may have multiple brand listings in the IRI data. % Change -3.0% -1.8% 4.0% -0.6% -3.5% -6.5% -12.6% -4.9% 1.6% -2.0% 2.9% 4.5% 200.5% -7.8% 0.2% 7.6% -7.5% 29.0% -1.7% 2.3% 5.3% -12.5% 28.3% -9.8% -26.2% -4.8% 6.9% 2022 SNAC WORLD 43B