STATE OF THE INDUSTRY COOKIES TOP PRODUCT Total Cookies Private Label Nabisco Oreo Nabisco Chips Ahoy Belvita Nabisco Oreo Double Stuf Little Debbie All Nabisco Products Little Debbie Nutty Bars Nabisco Nilla Pepperidge Farm Milano Voortman Bakery Tate's Bake Shop Nabisco Nutter Butter Lofthouse Nabisco Newtons Nabisco Oreo Thins Nabisco Golden Oreo Keebler Fudge Stripes Stauffer's Nature Valley Little Debbie Fudge Round Famous Amos Pillsbury Keebler Sandies Glico Pocky Nabisco Lorna Doone Nonni's Nabisco Teddy Grahams COOKIE BRANDS % Dollar Sales ($mil) $9,255.5 $1,554.0 $866.6 $743.1 $398.1 $377.4 $273.8 $209.7 $190.8 $182.0 $173.3 $148.8 $141.3 $138.2 $121.4 $114.0 $94.0 $90.1 $89.7 $85.0 $79.0 $64.0 $57.9 $57.9 $57.4 $56.0 $54.4 $50.0 $48.2 Change 3.2% 7.8% -0.9% 2.5% 1.0% -0.5% -1.5% 21.5% 1.3% -1.4% -11.5% 14.8% 23.4% -6.5% 7.4% 6.3% -19.5% 7.2% -13.1% -6.1% 7.9% -7.2% -8.2% 672.2% -6.6% 38.5% 3.1% 9.1% 0.8% Unit Sales (mil) 2,991.1 571.4 230.2 231.8 101.9 103.1 116.3 29.2 79.2 51.9 50.4 53.5 29.5 38.0 31.5 33.4 26.8 25.3 31.0 38.6 20.5 24.5 31.2 14.8 19.5 33.1 13.3 13.5 14.0 % Change -3.1% -2.1% -5.6% -2.3% -6.4% -4.2% -7.0% 17.0% -4.1% -5.3% -18.2% 10.7% 24.3% -9.7% 4.5% 2.5% -25.2% 2.4% -22.0% -9.0% 7.4% -12.5% -22.0% 1,154.9% -11.6% 34.9% -1.5% 7.4% -6.1% Volume Sales (mil lb) 2,403.2 510.4 260.1 215.8 75.3 122.3 130.1 46.0 76.3 34.8 21.8 30.6 13.3 31.8 26.7 25.1 18.9 28.0 22.9 42.6 12.5 23.8 16.0 12.1 14.8 3.9 9.7 7.0 8.9 Source: IRI Total US Multi-outlet | 52 Weeks Ending 12-26-21 | Note: Many companies may have multiple brand listings in the IRI data. 2022 SNAC WORLD 45B % Change -2.6% -1.9% -2.1% 1.2% -1.3% -1.8% -5.0% 17.3% -3.1% -3.7% -18.6% 8.7% 26.0% -7.8% 2.0% 6.8% -18.5% 6.8% -17.8% -9.8% 1.0% -9.0% -18.0% 526.7% -9.7% 38.8% 7.9% 9.8% -4.8%