Snac World - Official State of the Industry 2023 - 17

ECONOMIC
powerhouse
Snack industry thriving despite challenges.
by Michelle Smith
T
The snack industry is big business, with total
snack and snack-adjacent sales reaching $186.4
billion for the 52 weeks ending Jan. 1, which represents
27% of the food and beverage market in
the United States.
" The snack industry is a vital part of the US
economy, " said Christine Cochran, president and
chief executive officer of SNAC International. " We
employ 395,000 people and place $15 billion in
people's wallets from a wage standpoint. We also
generate a combined $11 billion in tax revenue for
federal and state governments. Snacking is such
a consistent part of Americans' lives that nearly
every US state generates more than $1 billion in
estimated sales annually. "
Although snacking saw a slight downturn during
the pandemic when people were not getting out,
it has returned in the past year, said Ray Florio,
managing partner for IRI Growth Consulting, whose
team prepared the " State of Snacking in the US "
report for SNAC International.
" Once you start to look at the last 52 weeks and
the last half year, it's really rallied back, " he said.
" The snacking landscape is a very vital and critical
part of the US economy. We need to make sure,
one, that we support it appropriately, and two, that
we actually recognize how important it is not just
from a consumption perspective but from an employment
perspective. There are a lot of people in
the United States who rely upon this industry doing
well for their livelihood. "
It hasn't been an easy couple of years for snack
makers dealing with constant price increases and
supply chain delays. And inflation is causing consumers
to change their shopping habits, with many
tightening their belts and trading down in their
snack choices to make ends meet.
" We produce products that meet the needs and
budgets of our consumers, " Ms. Cochran said.
" Our industry is durable and flexible and has proven
that in times of low inflation, high inflation and
during a global pandemic. I'm proud of the role our
SNAC members play here as they relentlessly innovate
to exceed consumer expectations. "
The snack industry is somewhat insulated from
economic downturns as people cut back in other
areas first.
" During the first six to nine months of an economic
downturn or a period of wallet tightening, the
things people cut back on are outside the grocery
2023 SNAC WORLD
17
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Snac World - Official State of the Industry 2023

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2023

Snac World - Official State of the Industry 2023 - Intro
Snac World - Official State of the Industry 2023 - 1
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