Snac World - Official State of the Industry 2023 - 30

STATE OF THE INDUSTRY
building relatability and a sense of community with
consumers. Mr. Olson regularly posts FORIJ's
new designs and packaging on social media asking
for feedback, encouraging followers to " roast "
the latest designs. This not only builds a relationship
with consumers, but improves the success of
Nick Desai, PeaTos
PeaTos
product launches, Mr. Olson said.
" How are you standing out and validating some
of your ideas and thoughts before rolling out all
this product that may not sell and you have to buy
back? " he said.
FORIJ also lets consumers customize their
bags when buying online and is testing a course
they can take to improve productivity and brain
health.
Dillon Ceglio,
Chubby Snacks
Chubby Snacks
" It's like, how are you going a step further than
99.9% of brands? " he said.
Mr. Ceglio added that to stand out today, brands
need to tell their story.
" We're seeing that in order to be a successful
CPG brand, you also have to be a media company, "
he noted. " You have to tell your story - the highs,
the lows, everything in between. "
Mr. Ceglio regularly posts on social media and
appears on podcasts and interviews, providing an
unfiltered look at Chubby Snacks' journey, which
has resonated greatly with consumers.
" People want to hear that, " he said. " Everything
always looks like roses, but at the end of the day
everybody knows it's not. It goes a long way in
terms of really building a community around your
brand, which are going to be the soldiers and boots
on the ground. That's going to help you win a lot of
those retail opportunities. "
And at the end of the day, Mr. Olson says snack
startups must look in the mirror and ask two essential
questions: Are you unique and are you memorable?
" It
sounds really straightforward, but in a lot of
ways it's really not, " he says. " You have to create
something where a consumer looks at your product
and is like, 'Wow, nothing else was like that.' "
FoodEntrepreneur
®
DISRUPTING THE INDUSTRY
From a benchtop to a business.
The Food Entrepreneur weekly newsletter delivers
up-to-date news, insights, innovations and
trailblazing trends created by emerging brands.
Subscribe to the free
Food Entrepreneur newsletter
Sign up at
foodbusinessnews.net/newsletter_subscriptions
30
SNAC WORLD 2023
http://www.foodbusinessnews.net/newsletter_subscriptions

Snac World - Official State of the Industry 2023

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2023

Snac World - Official State of the Industry 2023 - Intro
Snac World - Official State of the Industry 2023 - 1
Snac World - Official State of the Industry 2023 - 2
Snac World - Official State of the Industry 2023 - 3
Snac World - Official State of the Industry 2023 - 4
Snac World - Official State of the Industry 2023 - 5
Snac World - Official State of the Industry 2023 - 6
Snac World - Official State of the Industry 2023 - 7
Snac World - Official State of the Industry 2023 - 8
Snac World - Official State of the Industry 2023 - 9
Snac World - Official State of the Industry 2023 - 10
Snac World - Official State of the Industry 2023 - 11
Snac World - Official State of the Industry 2023 - 12
Snac World - Official State of the Industry 2023 - 13
Snac World - Official State of the Industry 2023 - 14
Snac World - Official State of the Industry 2023 - 15
Snac World - Official State of the Industry 2023 - 16
Snac World - Official State of the Industry 2023 - 17
Snac World - Official State of the Industry 2023 - 18
Snac World - Official State of the Industry 2023 - 19
Snac World - Official State of the Industry 2023 - 20
Snac World - Official State of the Industry 2023 - 21
Snac World - Official State of the Industry 2023 - 22
Snac World - Official State of the Industry 2023 - 23
Snac World - Official State of the Industry 2023 - 24
Snac World - Official State of the Industry 2023 - 25
Snac World - Official State of the Industry 2023 - 26
Snac World - Official State of the Industry 2023 - 27
Snac World - Official State of the Industry 2023 - 28
Snac World - Official State of the Industry 2023 - 29
Snac World - Official State of the Industry 2023 - 30
Snac World - Official State of the Industry 2023 - 31
Snac World - Official State of the Industry 2023 - 32
Snac World - Official State of the Industry 2023 - 33
Snac World - Official State of the Industry 2023 - 34
Snac World - Official State of the Industry 2023 - 35
Snac World - Official State of the Industry 2023 - 35insert
Snac World - Official State of the Industry 2023 - 36insert
Snac World - Official State of the Industry 2023 - 38
Snac World - Official State of the Industry 2023 - 39
Snac World - Official State of the Industry 2023 - 37insert
Snac World - Official State of the Industry 2023 - 38insert
Snac World - Official State of the Industry 2023 - 38
Snac World - Official State of the Industry 2023 - 39
Snac World - Official State of the Industry 2023 - 39insert
Snac World - Official State of the Industry 2023 - 40insert
Snac World - Official State of the Industry 2023 - 40
Snac World - Official State of the Industry 2023 - 41
Snac World - Official State of the Industry 2023 - 42
Snac World - Official State of the Industry 2023 - 43
Snac World - Official State of the Industry 2023 - 44
Snac World - Official State of the Industry 2023 - 45
Snac World - Official State of the Industry 2023 - 45insert
Snac World - Official State of the Industry 2023 - 46insert
Snac World - Official State of the Industry 2023 - 46
Snac World - Official State of the Industry 2023 - 47
Snac World - Official State of the Industry 2023 - 47insert
Snac World - Official State of the Industry 2023 - 48insert
Snac World - Official State of the Industry 2023 - 48
Snac World - Official State of the Industry 2023 - 49
Snac World - Official State of the Industry 2023 - 49insert
Snac World - Official State of the Industry 2023 - 50insert
Snac World - Official State of the Industry 2023 - 50
Snac World - Official State of the Industry 2023 - 51
Snac World - Official State of the Industry 2023 - 52
Snac World - Official State of the Industry 2023 - 53
Snac World - Official State of the Industry 2023 - 54
Snac World - Official State of the Industry 2023 - 55
Snac World - Official State of the Industry 2023 - 56
Snac World - Official State of the Industry 2023 - 57
Snac World - Official State of the Industry 2023 - 58
Snac World - Official State of the Industry 2023 - 59
Snac World - Official State of the Industry 2023 - 60
Snac World - Official State of the Industry 2023 - 61
Snac World - Official State of the Industry 2023 - 62
Snac World - Official State of the Industry 2023 - 63
Snac World - Official State of the Industry 2023 - 64
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2024
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2023
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2022
https://www.nxtbook.com/sosland/sw/snac-world-official-state-of-the-industry-2021
https://www.nxtbook.com/sosland/sw/2020_08_01
https://www.nxtbook.com/sosland/sw/2020_02_01
https://www.nxtbook.com/sosland/sw/2019_08_01
https://www.nxtbook.com/sosland/sw/2019_02_01
https://www.nxtbook.com/sosland/sw/2018_08_01
https://www.nxtbook.com/sosland/sw/2018_02_01
https://www.nxtbook.com/sosland/sw/2017_11_01
https://www.nxtbook.com/sosland/sw/2017_08_01
https://www.nxtbook.com/sosland/sw/2017_05_01
https://www.nxtbook.com/sosland/sw/2017_02_01
https://www.nxtbook.com/sosland/sw/2016_11_01
https://www.nxtbook.com/sosland/sw/2016_08_01
https://www.nxtbook.com/sosland/sw/2016_05_01
https://www.nxtbook.com/sosland/sw/2016_02_01
https://www.nxtbook.com/sosland/sw/2015_11_01
https://www.nxtbook.com/sosland/sw/2015_08_01
https://www.nxtbook.com/sosland/sw/2015_05_01
https://www.nxtbook.com/sosland/sw/2015_02_01
https://www.nxtbook.com/sosland/sw/2014_11_01
https://www.nxtbook.com/sosland/sw/2014_08_01
https://www.nxtbook.com/sosland/sw/2014_05_01
https://www.nxtbook.com/sosland/sw/2014_02_01
https://www.nxtbook.com/sosland/sw/2013_11_01
https://www.nxtbook.com/sosland/sw/2013_08_01
https://www.nxtbook.com/sosland/sw/2013_05_01
https://www.nxtbook.com/sosland/sw/2013_02_01
https://www.nxtbook.com/sosland/sw/2012_11_01
https://www.nxtbook.com/sosland/sw/2012_08_01
https://www.nxtbook.com/sosland/sw/2012_05_01
https://www.nxtbook.com/sosland/sw/2012_02_01
https://www.nxtbook.com/sosland/sw/2011_11_01
https://www.nxtbook.com/sosland/sw/2011_08_01
https://www.nxtbook.com/sosland/sw/2011_05_01
https://www.nxtbook.com/sosland/sw/2011_02_01
https://www.nxtbook.com/sosland/sw/2010_11_01
https://www.nxtbook.com/sosland/sw/2010_08_01
https://www.nxtbook.com/sosland/sw/2010_05_01
https://www.nxtbook.com/sosland/sw/2010_02_01
https://www.nxtbook.com/sosland/sw/2009_11_01
https://www.nxtbook.com/sosland/sw/2009_08_01
https://www.nxtbook.com/sosland/sw/2009_05_01
https://www.nxtbook.com/sosland/sw/2009_02_01
https://www.nxtbook.com/sosland/sw/2008_12_01
https://www.nxtbook.com/sosland/sw/2008_10_01
https://www.nxtbook.com/sosland/sw/2008_08_01
https://www.nxtbook.com/sosland/sw/2008_04_01
https://www.nxtbookmedia.com