Snac World - Official State of the Industry 2023 - 41

STATE OF THE INDUSTRY
POPCORN
T
an EYE-POPPING
the perpetual popularity of popcorn.
That pop-ah-pop-pop sound is music to the
ears for many of the key players in the readyto-eat
(RTE) popcorn market. In fact, nine out
of the top 10 brands in this category saw sales
increase in 2022, and 7 out of 10 experienced
a double-digit hike, ringing in the overall 13.1%
rise for the $1.7 billion market.
It's no wonder this off-the-charts act is attracting
the likes of the Jonas Brothers. The three of them
teamed up with a long-time friend and his father
Rob to commercialize Rob's Backstage Popcorn
and make their favorite snack for everyone to share.
Popcorn for pop rock fans, anyone?
Even the popular daytime talk show host Kelly
Clarkson has jumped on the bandwagon with her
own flavor, Kelly's Classic BBQ, for the upstart
brand.
For nearly a decade, the RTE Popcorn market
has proved it's no one-hit wonder as the category's
sales hummed along at a nice growth rate and then
struck gold during the pandemic as homebodies
binged on this snack along with
their favorite movies and TV
shows.
More recently, players like
Barcel USA, the snack division
of Grupo Bimbo, didn't miss a
beat and brought the heat with
its Popcornopolis Takis Fuego,
which combines hot chili pepper
and lime with non-GMO popcorn.
Likewise,
Frito-Lay's
Cheetos Flamin' Hot popcorn
fueled the growth of the iconic
cheese-flavored brand in this segment, while category
leader Smartfood, also owned by Frito-Lay,
offers its Flamin' Hot variety and savory Doritos
Nacho Cheese in a limited-time flavor.
Also on the health front, IWON Organics is expanding
its protein-enhanced RTE popcorn.
The Hershey Co.
- Dan Malovany
TOP POPCORN BRANDS
PRODUCT
Total RTE Popcorn/Caramel Corn
Smartfood
SkinnyPop
Angie's Boom Chicka Pop
Private Label
SkinnyPop SkinnyPack
Cheetos
GH Cretors
Popcorn Indiana
Dollar Sales
($mil)
$1,706.8
$424.5
$333.5
$159.8
$115.0
$94.2
$64.6
$53.4
$38.1
%
Change
13.1%
23.0%
15.1%
9.7%
32.2%
26.4%
14.2%
30.2%
4.3%
Unit Sales
(mil)
469.4
123.8
72.5
43.9
34.8
16.3
18.9
12.2
9.4
Source: IRI
Total US Multi-outlet | 52 Weeks Ending 1-8-23 | Note: Many companies may have multiple brand listings in the IRI data.
2023 SNAC WORLD
41
%
Change
-0.1%
8.7%
-0.6%
0.4%
6.1%
16.4%
-3.5%
20.5%
-4.5%
PERFORMANCE
They're singing the praises about

Snac World - Official State of the Industry 2023

Table of Contents for the Digital Edition of Snac World - Official State of the Industry 2023

Snac World - Official State of the Industry 2023 - Intro
Snac World - Official State of the Industry 2023 - 1
Snac World - Official State of the Industry 2023 - 2
Snac World - Official State of the Industry 2023 - 3
Snac World - Official State of the Industry 2023 - 4
Snac World - Official State of the Industry 2023 - 5
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