STATE OF THE INDUSTRY COOKIES TOP COOKIE BRANDS PRODUCT Total Cookies Private Label Nabisco Oreo Nabisco Chips Ahoy! Belvita Nabisco Oreo Double Stuf Little Debbie All Nabisco Products Little Debbie Nutty Bars Pepperidge Farm Milano Voortman Bakery Nabisco Nilla Tate's Bake Shop Nabisco Nutter Butter Nabisco Newtons Keebler Fudge Stripes Dollar Sales ($mil) $10,468.1 $1,873.8 $917.3 $813.2 $408.2 $390.8 $375.9 $247.0 $244.2 $201.3 $188.9 $182.3 $177.3 $154.9 $122.1 $104.4 % Change 12.3% 19.7% 5.8% 9.4% 3.0% 3.3% 36.5% 17.6% 27.9% 15.6% 26.3% 1.2% 24.0% 12.5% 7.0% 15.8% Unit Sales (mil) 2,871.7 580.4 212.9 207.5 85.3 91.6 128.8 28.2 82.2 50.6 58.1 39.4 33.1 35.1 30.1 30.2 % Change -4.1% 1.3% -7.5% -10.1% -15.2% -11.2% 10.5% -3.2% 3.8% 0.3% 8.5% -22.9% 11.0% -6.4% -9.9% -2.0% Source: IRI Total US Multi-outlet | 52 Weeks Ending 1-8-23 | Note: Many companies may have multiple brand listings in the IRI data. " We continue to see demand from consumers looking to treat themselves with elevated [cookie] experiences. " Alana Arnold, founder and director of operations, Last Crumb Mondelez International Catalina Crunch 2023 SNAC WORLD 49