STATE OF THE INDUSTRY CHEESE SNACKS TOP Total Cheese Snacks Cheetos Simply Cheetos Cheez-It Snap D Utz Chester's Cheez-It Puff D Private Label Baked Cheetos Cheez-It Whisps ParmCrisps Wise Cheez Doodles Herr's Chester's Paws Dot's Homestyle Snacks CHEESE SNACK BRANDS PRODUCT Dollar Sales ($mil) $2,638.1 $1,701.0 $118.5 $106.2 $89.3 $66.1 $61.7 $58.8 $48.3 $43.4 $42.2 $29.6 $23.3 $22.7 $20.9 $17.6 % Change 13.9% 18.7% 4.5% -12.1% 5.8% -10.8% 1.2% 17.3% 19.5% -24.0% -16.9% 5.3% 10.5% 19.2% 19.6% Unit Sales (mil) 820.0 548.7 30.8 29.5 15.8 31.1 18.8 20.1 14.2 8.2 9.9 6.6 10.9 9.8 2.8 3.1 % Change -1.6% 0.2% -9.7% -23.0% -1.2% -9.9% -22.0% 3.9% 13.2% -28.2% -17.7% -17.5% 2.6% -10.2% 12.6% Source: IRI Total US Multi-outlet | 52 Weeks Ending 1-8-23 | Note: Many companies may have multiple brand listings in the IRI data. " Wise Foods Being innovative in how we interact with consumers is critical as we look to break through the clutter of today's online environment. We've seen great success using social platforms as an opportunity to have an ongoing conversation with consumers. " Jared Johnson, vice president of marketing, innovation, Frito-Lay North America 2023 SNAC WORLD 55