World Grain - July 2013 - 96

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Gsi opens new manufacturing
facility in China
CHANGZHOU, CHINA — AGCO GSI Agriculture Equipment Co., Ltd., opened a new
63,000-square-meter manufacturing facility
in November 2012 in Changzhou, China.
“We have the most advanced equipment
for improving our production capabilities
in China, which includes high quality metal
fabrication equipment such as laser, water
jet, turret punch, press brake and welding
equipment,” said GSI China spokesman
Karina Zhai.
GSI entered the Chinese market in 1998
when it established its headquarters in
Shanghai, which today has 300 employees.
Zhai said China is now the fastest growing
region for GSI. In 2011, GSI China experienced double-digit sales growth, and Zhai
said that type of growth is expected to continue for the next five years.
“We distribute to customers all over China,” Zhai said. “A local manufacturing base,
R&D center and global procurement hub
provide customers in China and throughout
Asia with an unparalleled level of service.”
Larry Pritchett, technical sales manager for GSI in China and the Asia-Pacific
(APAC) region, said the company continues to see increased demand and acceptance
in China for steel storage silos in the feed
milling industry along with increased sales
in the port area projects for high capacity
material handling and large capacity steel
grain silos.
“GSI recently supplied a major Chinese
port customer with several of our large capacity bucket elevators,” he said. “GSI
China also recently received orders for our
material handling equipment manufactured
in our new Changzhou facility for a major
customer in China with capacities ranging
from 500 to 1,000 tph. Additional orders
have been realized for supply to our customers in the Southeast and South Asia regions
along with increasing demand for our Chinaproduced material handling products.”
Pritchett said GSI will maintain its highquality material handling products at its
Changzhou production facility by following
its U.S. engineered designs and quality control processes.
“Prior to our start-up in Changzhou, GSI
provided training to our China employees
96

Present at the grand opening of AGCO GsI Agriculture equipment Co., Ltd.’s new manufacturing
facility in Changzhou, China are, from left, Andreas Weishar, AGCO vice-president and managing
director, China and India; Kevin Bryans, GsI vice-president and managing director, Asia Pacific; Zhou
Bin, secretary-Party Committee of Wujin District, Changzhou City; Tom Welke GsI CeO and AGCO
senior vice-president; Falk seidenfaden, director, parts, Asia Pacific; and Xue Jian, deputy district head,
Wujan District People’s Government, Changzhou. Photo courtesy of GsI.
with support from GSI U.S. plant managers,
quality control and process managers from
our Paris, Illinois, U.S. facility, and we have
put in place a U.S.-trained engineering staff
for product and structural engineering.”
GSI recently put in place a new vicepresident/general manager, Kevin Bryans,
for the company’s Grain and Protein product
divisions in the APAC region.
“With the addition of Kevin Bryans, GSI
will continue to position itself with increased
value-added services to our China customers
for the grain industry as well as the protein
feeding markets,” Pritchett said.
The company also established a new sale/
support office in Gurgaon, India with experienced staff for supporting the sales marketing of GSI’s grain and protein product lines
along with technical supporting staff to increase value to its clients.
“GSI continues to see increased demand
for our grain storage and protein feeding
products in the Indian and South Asia mar-

kets of Pakistan, Bangladesh and Sri Lanka,”
Pritchett said. “This demand is related to the
increased economic growth in the region
along with the need for improved post-harvest storage of grains such as wheat, paddy
rice and corn.”
He said GSI will continue to grow its organization in South Asia and the APAC region with increased technical support as well
as a stronger sales and marketing focus.
GSI, with the cooperation of AGCO Australia, has also increased its staffing in the
Australasian and New Zealand markets.
“GSI will work alongside AGCO Australia to increase our marketing and sales support to the Australia-New Zealand market
which has recently seen increased demand
for storage products, both on farm and commercial,” Pritchett said. “GSI is working
with AGCO Australia to increase protein
product opportunities in this market by providing in-country inventory and increased
sale/technical support staff.”
July 2013 / World Grain / www.World-Grain.com
http://www.World-Grain.com
World Grain - July 2013

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