World Grain - January 2015 - (Page 48)

FEATURE: BUILDING A MODERN MILLING COMPANY GoodMills Group The GoodMills Group is located in Vienna, Austria and leads seven country organizations with a total of 25 mills. With more than 2.75 million tonnes of wheat processed and €850 million in sales in fiscal year 2013-14, it is one of the leading milling companies in Europe and worldwide. Following its motto "Unified competence in flour and more," the GoodMills Group combines international network benefits with local knowledge of different markets in Europe. The company said that due to its economies of know-how and regional reach the company is able to take advantage of many opportunities in the local markets. The subsidiaries of the GoodMills Group are located in Germany, Austria, Poland, Czech Republic, Hungary, Romania and Bulgaria. The GoodMills Group also has a minority stake in a leading Greek milling company. The GoodMills Group is owned by Leipnik-Lundenburger Invest Beteilungs AG, which in turn belongs to the Raiffeisen Sector. The company said this excellent ownership structure provides the GoodMills Group with the capability for a long-term value creating business orientation. motion activities as well beside range and brand building," Pscheidl said. "The marketing planning is an essential part of our planning process year by year. However, most of the communication materials and executional strategies are planned and developed locally. We receive an active support from the international sales and marketing department at GoodMills Group as well." GoodMills Magyarország uses consumer studies to develop new products. "The development of new retail products is done carefully. Mainly, our retail business generates new products based on certain consumer needs or marketing directions revealed by consumer researches we run year by year," Pscheidl said. "Our latest product in the Nagyi which allows housewives to prepare certain pastries from a specially dedicakes to their beloved ones." Among the trends GoodMills Magyarország is seeing in Hungary are demands for low carb offerings, whole grain breads and an increased awareness of ingredients. "Consumers are getting more conscious in terms of eating and also purchasing food or ingredients such as in other parts of Europe. However, this progress is slower and in an earlier stage compared to Western Europe," Pscheidl said. "Another trend decreasing the daily intake of carbohy- drates for the consumer in order to have a more balanced diet. At GoodMills Magyarország, we also provide prodgrain products and some others in the pipeline for the following year." LATEST MILL COMPLETED The completion of GoodMills Magyarország's newest mill in Tiszapalkonya, Hungary capped off a decade of investment to build the company into a modern milling company able to mill was completed in February 2011. our Eastern concentration of our milling capacities and also modernization of our technologies," Pscheidl said. "This new milling complex - established as compliance with the most strict environmental regulations." The mill was designed with energy ized reduced CO2 emissions levels and it consumes lower levels of energy than traditional mills. The Tiszapalkonya mill's grain storage silos - with a capacity of 12,000 tonnes - were supplied by Schmidt Seeger. "The building of the mill at Tiszapalkonya took 1.5 to 2 years to build up and start operating. We built in the Swiss Bühler technology to our mill at Tiszapalkonya. This technology is well known and also used in other mills within our company," Pscheidl said. "We have been working in close cooperation with Bühler AG for more than 10 years, from the design and planning of the mill building, through the installation of the technology and the development of the IT backgrounds, to the professional training of our millers. As a result of our close cooperation, the milling plants of Tiszapalkonya and Csorna showcase mills of Bühler AG." Goodmills' newest flour mill with 300-tonne-per-24-hour capacity in Tiszapalkonya, Hungary. 48 We want to hear from you - Send comments and inquiries to For reprints of WG articles, e-mail January 2015 / World Grain /

Table of Contents for the Digital Edition of World Grain - January 2015

World Grain - January 2015
Table of Contents
From the Editor-in-chief - China’s land policy an issue for grain
Calendar of Events
International Agro-technological Conference
News review - EBRD makes investments in milling, grain industries
Sosland Publishing relocating company headquarters
Louis Dreyfus restarts CEO search
Nidera acquires terminal in Port of Constanta
Nutreco acquires two Brazilian feed companies
IGP Institute expands program offerings
CGB plans grain terminal
Brazilian port sets new record in grain exports
Barilla launches China market-specific pasta
Interflour acquires Indonesian flour mill
Gruma to build tortilla plant in Russia
Cargill announces additions to board, leadership team
Richardson plans new high throughput elevator
CP investing in its rail network
Kampffmeyer Food becomes GoodMills Innovation
China approves Syngenta’s GMO corn trait
Trimex finalizes purchase of Gruma wheat milling business
Grain Market Review - Oilseeds
Country Focus - Poland
Feature - U.S. flour milling industry ‘resilient'
Feature - Fast-growing industry
Feature - Ardent exec sees ‘vibrant’ industry
Feature - Building a modern milling company
GoodMills Group
Feature - Don't expect bull market in 2015
Feature - GEAPS Exchange 2015
GEAPS Product Showcase
Feature - IAOM MEA celebrates 25th anniversary
Feature - Opinions diverge on ocean rates
Feature - U.S. buying more grain from Canada
Canada-U.S. trade task group re-dedicates itself to mission
Feature - IGC cuts flour export projections
World Grain Weather report - What happened to El Nino drought?
Feature - Johannes Wick interview
Supplier News
World Grain Archive
Ad Index/Reader Information Form International Faxback Program

World Grain - January 2015