World Grain - April 2021 - 24

FEATURE: AL-HAZAA FINDS SUCCESS THROUGH DIVERSIFICATION

We constantly update our machinery
and equipment and follow the latest
market trends and innovations.
Khalid Al-Hazaa, general manager,
Al-Hazaa Investment Group

2021
22 - 24 of June

products - particularly corn, chickpea, and almond flour - has been on
the rise in Jordan and other Middle
East countries due to the growing
awareness of celiac disease as well as
the increase in special diets.
" In recent years, we have focused
on developing gluten-free products in
addition to fortified flour with micronutrients like iron, vitamins and folic
acid, " Khalid Al-Hazaa said. " At South
Amman Mills, we have the only stone
mill in Jordan that enables us to produce whole grain flour that is highly
requested in the country. We believe
that consumers in Jordan are preferring
products that are healthier and with
more natural ingredients. "
South Amman Mills recently introduced more bakery ingredients
products, including cake and muffin
mixes, ready dough, bread premixes
and whipping cream as well as other
non-flour offerings.
" After the (COVID-19) pandemic
hit and people stayed home, Jordan
witnessed an increased demand for
flour and food products, " Khalid AlHazaa explained. " Therefore, we
decided to expand our products to
include more consumer goods other
than flour, and we started with noodles, pasta and gluten-free products.
We are hoping that through this new
addition of products we will offer an
integrated food basket that covers all
household needs.
" South Amman Mills has a vision of
being not merely a flour mill, but also a
reliable supplier of food commodities in
Jordan and the region in terms of storing, producing and supplying products
and to enhance food security. "
Other business units
Al-Hazaa Investment Group, seeing
an opportunity to fill a need for the
country and region, started work in
2016 on its Al-Hasad Maize Mill in
the Daba area of Amman, Jordan.
" This encouraged us to establish
this mill, to supply the needs of the local market and neighboring markets, "
said Khalid Al-Hazaa.



http://www.mvc-expohleb.ru

World Grain - April 2021

Table of Contents for the Digital Edition of World Grain - April 2021

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