World Grain - April 2021 - 34
SCOULAR
REBRAND REFLECTS
ITS PROGRESS
Maass says
company is
moving in a new
direction with
'positive energy'
by Josh Sosland
N
symbolic move, Scoular has announced numerous substantive and even literal moves. In November, the company said it was planning to move from its downtown headquarters to a building 10 miles away in western Omaha.
" As much as we loved our building, we outgrew it,
and we needed space to facilitate our growth, " Maass
said. " Even more important for me is strategically our
commitment to evolve our culture and how important
that is to our long-term success. We want to operate in a
building where there is a lot more of an open, naturally
collaborative environment. In the current Scoular building we occupy space on five different floors. It's really
cut up in many ways. The new space will help us from a
collaboration and cultural perspective with the organization, and I think it will help us to attract talent, too. "
'Tremendous momentum'
While somewhat guarded about the future in the face of
the ongoing coronavirus pandemic, Maass said Scoular has
" tremendous momentum. "
" I'm a little cautious because
so many companies are struggling
with the backdrop of COVID, but
Scoular CEO Paul Maass.
Photos courtesey of Scoular
Petsource, an
independently
operated
subsidiary
of Scoular,
manufactures
freeze-dried pet
food ingredients.
ew branding introduced in November 2020 by
Scoular could be characterized as a mile-marker along the company's journey to move in new
directions while also building on its heritage of success, said Paul T. Maass, chief executive officer.
With a blue and gold logo and a new " Let's get growing " tagline, Maass said the rebranding initiative sends
important signals both to the marketplace Scoular
serves and to the company's workforce. As the Omaha,
Nebraska, US-based company over the past four years
has devoted considerable resources toward recruiting
new talent, pursuing new business opportunities, and
investing in existing operations, Maass said it became
clear that investing in and refreshing the brand was
overdue. The initiative took a little more than a year.
" We're trying to find a right balance of embracing our
history of success while also being really excited about
our future and where we're going, " Maass said in a Dec.
15 interview. " Ultimately that's what we're trying to
highlight with the rebranding. There is positive energy in
our organization. I believe it comes across that if you're
spending the time and the effort and the resources to update your brand, then they know that we're committed to
the long-term success of the company. "
If a rebranding could be characterized principally as a
34
April 2021 / World Grain / World-Grain.com
http://www.World-Grain.com
World Grain - April 2021
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