World Grain Russia - May 2018 - 38

СПЕЦТЕМА: РАСТИТЕЛЬНЫЙ БЕЛОК

Спрос на растительный белок будет расти, поскольку потребители ищут альтернативы
мясу, говорит старший вице-президент по корпоративному развитию и стратегии SunOpta
Джон Руэлл. Фото Сьюзан Риди.

Ɋɚɡɭɦɧɵɟ ɤɨɦɩɚɧɢɢ ɛɭɞɭɬ ɩɥɚɧɢɪɨɜɚɬɶ ɧɚ   
ɦɟɫɹɰɟɜɜɩɟɪɟɞɫɤɚɡɚɥɊɭɷɥ
³ȿɫɥɢɨɧɢɩɟɪɟɤɥɸɱɚɬɫɹɢɞɪɭɝɢɟɥɸɞɢɩɟɪɟɤɥɸɱɚɬɫɹ
ɧɚ ɪɚɫɬɢɬɟɥɶɧɵɣ ɛɟɥɨɤ ɱɬɨ ɩɪɨɢɡɨɣɞɟɬ ɫ ɰɟɩɨɱɤɨɣ
ɩɨɫɬɚɜɨɤɢɱɬɨɨɧɢɩɨɥɭɱɚɬ"´ɫɩɪɚɲɢɜɚɟɬɨɧ³əɞɭɦɚɸ
ɜɵɭɜɢɞɢɬɟɥɸɞɟɣɤɨɬɨɪɵɟɩɪɟɞɥɨɠɚɬɱɬɨɬɨɫɪɟɞɧɟɟɈɧɢ
ɩɨɩɪɨɛɭɸɬɷɮɮɟɤɬɢɜɧɨɟɩɨɡɚɬɪɚɬɚɦɪɟɲɟɧɢɟɭɤɨɬɨɪɨɝɨ
ɭɠɟ ɟɫɬɶ ɝɨɬɨɜɚɹ ɰɟɩɨɱɤɚ ɩɨɫɬɚɜɨɤ ɢ ɫ ɷɬɢɦ ɪɟɲɟɧɢɟɦ
ɨɧɢɩɨɫɬɚɪɚɸɬɫɹɞɨɛɢɬɶɫɹɠɟɥɚɟɦɨɝɨɪɟɡɭɥɶɬɚɬɚ´
РАСТУЩИЙ РЫНОК
ȼ ɰɟɥɨɦ ɪɚɫɬɢɬɟɥɶɧɵɟ ɩɪɨɞɭɤɬɵ ɤɨɬɨɪɵɟ ɡɚɦɟɧɹɸɬ
ɩɪɨɞɭɤɬɵ ɠɢɜɨɬɧɨɝɨ ɩɪɨɢɫɯɨɠɞɟɧɢɹ ɜɤɥɸɱɚɹ ɦɹɫɨ
ɦɨɪɟɩɪɨɞɭɤɬɵ ɹɣɰɚ ɢ ɦɨɥɨɱɧɵɟ ɩɪɨɞɭɤɬɵ ɜɵɪɨɫɥɢ ɧɚ
 ɩɪɢ ɨɛɳɟɦ ɫɧɢɠɟɧɢɢ ɩɪɨɞɚɠ ɩɪɨɞɨɜɨɥɶɫɬɜɟɧɧɵɯ
ɬɨɜɚɪɨɜ ɧɚ  ɫɤɚɡɚɥ Ɋɭɷɥ ɉɨ ɩɪɨɝɧɨɡɚɦ ɤ 
ɝɨɞɭ ɝɥɨɛɚɥɶɧɵɟ ɩɪɨɞɚɠɢ ɪɚɫɬɢɬɟɥɶɧɨɣ ɚɥɶɬɟɪɧɚɬɢɜɵ
ɦɨɥɨɱɧɵɦɩɪɨɞɭɤɬɚɦɢɦɹɫɭɫɨɫɬɚɜɹɬɦɥɪɞɞɨɥɥɚɪɨɜ
ɋɒȺɢɦɥɪɞɞɨɥɥɚɪɨɜɋɒȺɫɨɨɬɜɟɬɫɬɜɟɧɧɨ
³Ɋɚɫɬɢɬɟɥɶɧɵɣ ɛɟɥɨɤ ɫɬɚɧɨɜɢɬɫɹ ɦɟɣɧɫɬɪɢɦɨɦ ɢ
ɡɚɜɟɪɲɟɧɢɟ ɷɬɨɝɨ ɬɪɟɧɞɚ ɧɟ ɩɪɟɞɜɢɞɢɬɫɹ´ ɫɤɚɡɚɥ ɨɧ
³ɉɪɟɞɫɬɚɜɢɬɟɥɢ ɩɨɤɨɥɟɧɢɹ ;;, ɜɟɤɚ ɤɨɬɨɪɵɟ ɫɟɣɱɚɫ
ɩɪɢɧɢɦɚɸɬɪɟɲɟɧɢɹɬɨɥɶɤɨɡɚɫɟɛɹɱɟɪɟɡɧɟɫɤɨɥɶɤɨɥɟɬ
ɛɭɞɭɬ ɩɪɢɧɢɦɚɬɶ ɪɟɲɟɧɢɹ ɡɚ ɞɜɭɯ ɬɪɟɯ ɢɥɢ ɱɟɬɵɪɟɯ
ɱɟɥɨɜɟɤ Ʉɨɝɞɚ ɢɯ ɩɨɬɪɟɛɢɬɟɥɶɫɤɢɟ ɪɟɲɟɧɢɹ ɫɬɚɧɭɬ
ɩɨɤɭɩɚɬɟɥɶɫɤɢɦɩɨɜɟɞɟɧɢɟɦɞɥɹɫɟɦɶɢɦɵɭɜɢɞɢɦɪɨɫɬ
ɩɨɷɤɫɩɨɧɟɧɬɟɜɷɬɨɣɫɮɟɪɟɧɚɩɹɬɶɫɟɦɶɥɟɬ´
Ɇɨɥɨɱɧɵɟ
ɚɥɶɬɟɪɧɚɬɢɜɵ
ɹɜɥɹɸɬɫɹ
ɨɝɪɨɦɧɨɣ
ɤɚɬɟɝɨɪɢɟɣ ɞɥɹ ɪɚɫɬɢɬɟɥɶɧɵɯ ɛɟɥɤɨɜ ɫ ɩɪɟɞɩɨɥɚɝɚɟɦɵɦ
38

ɪɵɧɤɨɦɜɪɚɡɦɟɪɟɦɥɪɞɞɨɥɥɚɪɨɜɜɝɨɞɭɈɤɨɥɨ
 ɩɪɨɞɨɜɨɥɶɫɬɜɟɧɧɵɯ ɧɨɜɢɧɨɤ ɧɚ ɦɢɪɨɜɨɦ ɪɵɧɤɟ ɜ
 ɝɨɞɚɯ ɛɵɥɢ ɜ ɦɨɥɨɱɧɨɣ ɨɬɪɚɫɥɢ ȼ ɩɨɫɥɟɞɧɢɟ
ɩɚɪɭ ɥɟɬ ɦɨɥɨɱɧɵɟ ɡɚɦɟɧɢɬɟɥɢ ɛɵɥɢ ɨɫɧɨɜɚɧɵ ɧɚ
ɦɢɧɞɚɥɟ ɤɨɤɨɫɨɜɨɦ ɨɪɟɯɟ ɢ ɞɪɭɝɢɯ ɨɪɟɯɚɯ ɢɥɢ ɡɟɪɧɚɯ
ɍɫɨɜɟɪɲɟɧɫɬɜɨɜɚɧɢɹ ɜ ɛɟɥɤɚɯ ɝɨɪɨɯɚ ɢ ɞɪɭɝɢɯ ɛɨɛɨɜɵɯ
ɩɨɡɜɨɥɹɸɬ ɩɪɟɞɥɚɝɚɬɶ ɚɥɶɬɟɪɧɚɬɢɜɧɵɟ ɦɨɥɨɱɧɵɟ
ɩɪɨɞɭɤɬɵ ɪɚɫɬɢɬɟɥɶɧɨɝɨ ɛɟɥɤɚ ɦɧɨɝɢɟ ɢɡ ɤɨɬɨɪɵɯ
ɹɜɥɹɸɬɫɹ ɯɨɪɨɲɢɦɢ ɢɥɢ ɩɪɟɜɨɫɯɨɞɧɵɦɢ ɢɫɬɨɱɧɢɤɚɦɢ
ɛɟɥɤɚɝɨɜɨɪɢɬɊɭɷɥ
ɋɨɟɜɨɟɦɨɥɨɤɨɢɦɢɧɞɚɥɶɧɨɟɦɨɥɨɤɨɩɪɨɞɚɸɬɫɹɩɨɬɨɣ
ɠɟ ɰɟɧɟ ɧɨ ɫɨɟɜɨɟ ɦɨɥɨɤɨ ɫɨɞɟɪɠɢɬ  ɝɪɚɦɦɨɜ ɛɟɥɤɚ ɢ
ɝɪɚɦɦɚɞɢɟɬɢɱɟɫɤɨɝɨɜɨɥɨɤɧɚɧɚɩɨɪɰɢɸɩɨɫɪɚɜɧɟɧɢɸ
ɫ  ɝɪɚɦɦɚɦɢ ɛɟɥɤɚ ɢ  ɝɪɚɦɦ ɞɢɟɬɢɱɟɫɤɨɝɨ ɜɨɥɨɤɧɚ ɜ
ɦɢɧɞɚɥɶɧɨɦɦɨɥɨɤɟ
³Ʌɸɞɢ ɫɦɨɬɪɹɬ ɧɚ ɬɚɛɥɢɰɭ ɩɢɳɟɜɨɣ ɰɟɧɧɨɫɬɢ ɢ
ɨɧɢ ɫɬɚɧɨɜɹɬɫɹ ɭɦɧɟɟ ɜɵɛɢɪɚɹ ɫɨɟɜɨɟ ɦɨɥɨɤɨ ɫ ɛɨɥɟɟ
ɜɵɫɨɤɢɦɫɨɞɟɪɠɚɧɢɟɦɛɟɥɤɚ´
ɉɨɟɝɨɫɥɨɜɚɦɛɨɥɶɲɟɞɟɧɟɝɢɢɧɜɟɫɬɢɰɢɣɜɤɥɚɞɵɜɚɸɬɫɹ
ɜ ɚɥɶɬɟɪɧɚɬɢɜɵ ɦɹɫɭ ɱɟɦ ɜ ɥɸɛɵɟ ɞɪɭɝɢɟ ɤɚɬɟɝɨɪɢɢ
ɪɚɫɬɢɬɟɥɶɧɵɯ ɛɟɥɤɨɜ ɉɨɫɤɨɥɶɤɭ ɠɢɜɨɬɧɵɣ ɛɟɥɨɤ ɛɭɞɟɬ
ɨɤɚɡɵɜɚɬɶɧɚɝɪɭɡɤɭɧɚɪɟɫɭɪɫɵɢɫɫɥɟɞɨɜɚɬɟɥɢɩɵɬɚɸɬɫɹ
ɫɞɟɥɚɬɶɪɚɫɬɢɬɟɥɶɧɵɣɛɟɥɨɤɛɨɥɟɟɩɪɢɟɦɥɟɦɵɦ
Ȼɵɫɬɪɨ ɪɚɫɬɟɬ ɪɵɧɨɤ ɚɥɶɬɟɪɧɚɬɢɜɧɵɯ ɡɚɤɭɫɨɤ
ɩɨɫɤɨɥɶɤɭ ɦɨɥɨɞɨɟ ɩɨɤɨɥɟɧɢɟ ɩɨɬɪɟɛɥɹɟɬ ɩɹɬɶɲɟɫɬɶ
ɧɟɛɨɥɶɲɢɯ ɩɨɪɰɢɨɧɧɵɯ ³ɩɟɪɟɤɭɫɨɜ´ ɜ ɞɟɧɶ Ȼɟɥɤɢ
ɩɨɥɭɱɟɧɧɵɟ ɢɡ ɫɨɢ ɢ ɛɨɛɨɜɵɯ ɢɫɩɨɥɶɡɭɸɬɫɹ ɞɥɹ
ɩɪɢɝɨɬɨɜɥɟɧɢɹ ɛɨɝɚɬɵɯ ɩɪɨɬɟɢɧɨɦ ɩɪɨɞɭɤɬɨɜ ɬɚɤɢɯ ɤɚɤ
ɤɪɭɩɵɦɚɤɚɪɨɧɧɵɟɢɡɞɟɥɢɹɢɡɚɤɭɫɤɢ
Ƚɥɹɞɹ ɜ ɛɭɞɭɳɟɟ Ɋɭɷɥ ɫɤɚɡɚɥ ɱɬɨ ɞɥɹ ɪɚɫɲɢɪɟɧɢɹ
ɤɥɢɟɧɬɫɤɨɣ ɛɚɡɵ ɞɥɹ ɪɚɫɬɢɬɟɥɶɧɨɝɨ ɛɟɥɤɚ ɬɪɟɛɭɟɬɫɹ
ɛɨɥɶɲɟ ɦɚɪɤɢɪɨɜɚɬɶ ɩɪɨɞɭɤɰɢɸ ɤɚɤ ɜɟɝɟɬɚɪɢɚɧɫɤɭɸ
ɢ ɛɟɡɥɚɤɬɨɡɧɭɸ ɨɬɦɟɱɚɬɶ ɩɨɥɶɡɭ ɞɥɹ ɡɞɨɪɨɜɶɹ ɞɥɹ
ɩɪɢɜɥɟɱɟɧɢɹɲɢɪɨɤɨɝɨɤɪɭɝɚɩɨɬɪɟɛɢɬɟɥɟɣ
ɉɪɟɞɥɚɝɚɟɦɵɟ ɩɪɨɞɭɤɬɵ ɞɨɥɠɧɵ ɜɤɥɸɱɚɬɶ ɛɨɥɟɟ
ɪɚɡɧɨɨɛɪɚɡɧɵɟɜɚɪɢɚɧɬɵɢɧɝɪɟɞɢɟɧɬɨɜɢɛɨɥɟɟɫɥɨɠɧɵɟ
ɫɨɫɬɚɜɵ ɞɥɹ ɞɨɫɬɚɜɤɢ ɧɚɢɥɭɱɲɢɯ ɩɪɨɮɢɥɟɣ ɜɤɭɫɚ
ɇɟɨɛɯɨɞɢɦɵɞɨɩɨɥɧɢɬɟɥɶɧɵɟɜɨɡɦɨɠɧɨɫɬɢɫɞɨɛɚɜɥɟɧɧɨɣ
ɫɬɨɢɦɨɫɬɶɸɬɚɤɢɟɤɚɤɩɪɟɦɢɚɥɶɧɵɟɜɤɭɫɵɢɭɞɨɛɫɬɜɨ
ɉɨ ɟɝɨ ɫɥɨɜɚɦ ɤɨɦɩɚɧɢɢ ɛɭɞɭɬ ɫɬɪɟɦɢɬɶɫɹ ɭɞɜɨɢɬɶ
ɢ ɜɤɥɸɱɢɬɶ ɛɨɥɟɟ ɡɞɨɪɨɜɵɟ ɢɧɝɪɟɞɢɟɧɬɵ ɧɚɩɪɢɦɟɪ
ɞɨɛɚɜɢɬɶɮɢɪɦɟɧɧɵɣɩɪɨɛɢɨɬɢɱɟɫɤɢɣɫɨɤɜɪɚɫɬɢɬɟɥɶɧɵɟ
ɩɪɨɬɟɢɧɨɜɵɟɛɚɬɨɧɱɢɤɢ
³ȼɫɟ ɛɨɥɶɲɟ ɢ ɛɨɥɶɲɟ ɩɨɬɪɟɛɢɬɟɥɟɣ ɢɫɩɨɥɶɡɭɸɬ
ɚɥɶɬɟɪɧɚɬɢɜɧɵɟ ɩɪɨɞɭɤɬɵ ɩɢɬɚɧɢɹ ɢ ɧɚɩɢɬɤɢ ɧɚ ɨɫɧɨɜɟ
ɪɚɫɬɟɧɢɣ ɩɨɷɬɨɦɭ ɞɥɹ ɛɨɥɟɟ ɤɪɭɩɧɵɯ ɩɪɟɞɩɪɢɹɬɢɣ
ɢ ɛɪɟɧɞɨɜ ɦɨɠɟɬ ɩɨɬɪɟɛɨɜɚɬɶɫɹ ɜɪɟɦɹ ɞɥɹ ɢɡɭɱɟɧɢɹ
ɜɨɡɦɨɠɧɨɫɬɟɣɜɷɬɨɣɤɚɬɟɝɨɪɢɢ´ɨɬɦɟɬɢɥɊɭɷɥ
Мы рады слышать ваши отзывы -
Отправляйте комментарии и вопросы по адресу worldgrain@sosland.com.
По вопросам перепечатки материалов отправляйте запросы на
e-mail reprints@sosland.com.
МAЙ 2018 / World Grain / www.World-Grain.com


http://www.World-Grain.com

World Grain Russia - May 2018

Table of Contents for the Digital Edition of World Grain Russia - May 2018

World Grain Russia - May 2018 - 1
World Grain Russia - May 2018 - 2
World Grain Russia - May 2018 - 3
World Grain Russia - May 2018 - 4
World Grain Russia - May 2018 - 5
World Grain Russia - May 2018 - 6
World Grain Russia - May 2018 - 7
World Grain Russia - May 2018 - 8
World Grain Russia - May 2018 - 9
World Grain Russia - May 2018 - 10
World Grain Russia - May 2018 - 11
World Grain Russia - May 2018 - 12
World Grain Russia - May 2018 - 13
World Grain Russia - May 2018 - 14
World Grain Russia - May 2018 - 15
World Grain Russia - May 2018 - 16
World Grain Russia - May 2018 - 17
World Grain Russia - May 2018 - 18
World Grain Russia - May 2018 - 19
World Grain Russia - May 2018 - 20
World Grain Russia - May 2018 - 21
World Grain Russia - May 2018 - 22
World Grain Russia - May 2018 - 23
World Grain Russia - May 2018 - 24
World Grain Russia - May 2018 - 25
World Grain Russia - May 2018 - 26
World Grain Russia - May 2018 - 27
World Grain Russia - May 2018 - 28
World Grain Russia - May 2018 - 29
World Grain Russia - May 2018 - 30
World Grain Russia - May 2018 - 31
World Grain Russia - May 2018 - 32
World Grain Russia - May 2018 - 33
World Grain Russia - May 2018 - 34
World Grain Russia - May 2018 - 35
World Grain Russia - May 2018 - 36
World Grain Russia - May 2018 - 37
World Grain Russia - May 2018 - 38
World Grain Russia - May 2018 - 39
World Grain Russia - May 2018 - 40
World Grain Russia - May 2018 - 41
World Grain Russia - May 2018 - 42
World Grain Russia - May 2018 - 43
World Grain Russia - May 2018 - 44
World Grain Russia - May 2018 - 45
World Grain Russia - May 2018 - 46
World Grain Russia - May 2018 - 47
World Grain Russia - May 2018 - 48
World Grain Russia - May 2018 - 49
World Grain Russia - May 2018 - 50
World Grain Russia - May 2018 - 51
World Grain Russia - May 2018 - 52
World Grain Russia - May 2018 - 53
World Grain Russia - May 2018 - 54
World Grain Russia - May 2018 - 55
World Grain Russia - May 2018 - 56
World Grain Russia - May 2018 - 57
World Grain Russia - May 2018 - 58
World Grain Russia - May 2018 - 59
World Grain Russia - May 2018 - 60
https://www.nxtbook.com/sosland/wgr/world-grain-russia-may-2021
https://www.nxtbook.com/sosland/wgr/2020_05_01
https://www.nxtbook.com/sosland/wgr/2019_05_01
https://www.nxtbook.com/sosland/wgr/2018_05_01
https://www.nxtbook.com/sosland/wgr/2017_05_01
https://www.nxtbook.com/sosland/wgr/2016_05_01
https://www.nxtbook.com/sosland/wgr/2015_05_01
https://www.nxtbook.com/sosland/wgr/wgr_2014_05_01
https://www.nxtbook.com/sosland/wgr/wgr_2013_05_01
https://www.nxtbook.com/sosland/wgr/2012_05_01
https://www.nxtbookmedia.com