Vibrance World - Issue 5 - 3


3

Milestone Makers SE Europe
VIBRANCE® World / Issue 5

SEE VIBRANCE® Launch

2017 - 2020 Highlights
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Many experts,
one goal

A factor of nine
VIBRANCE® to launch across
multiple countries and crops in
Southeast Europe
The VIBRANCE® teams from the
Southeast Europe (SEE) region
have been gearing up for
VIBRANCE launches in corn and
cereals, starting in 2017.
As Gyorgy Kurtz, Syngenta
Seedcare (SC) Asset Manager
SEE suggests, the best way to
handle such diversity of market
needs, languages and crops is to
embrace it.

On April 26-27, the VIBRANCE
SEE launch workshop in
Budapest (Hungary) brought
together fans of Root Health from
all over the region. Technical
leaders, marketers, sales
managers, crop and SC asset
managers, and external seed
treatment experts got to delve
into the VIBRANCE experience.

Immersion
VIBRANCE-style
Workshop participants enjoyed
learning about VIBRANCE
through strategy discussions,
technical presentations, cropspecific message mapping,
brand sessions and lively
discussions that called on the
experience in the room. The
always show-stopping Rhizotron
also made an impact, vividly
demonstrating RootingPower™
in cereals and corn.

New
perspectives
Radivoje Jevtic, from the
Institute of Field and Vegetable
Crops in Novi Sad (Serbia)
presented his study of wheat
root and crown diseases, as
well as sources of resistance.
As Gyorgy points out, the
workshop setting encouraged
a natural and relaxed flow of
ideas between participants, each
with different approaches and
backgrounds.



Table of Contents for the Digital Edition of Vibrance World - Issue 5

Contents
Vibrance World - Issue 5 - Cover1
Vibrance World - Issue 5 - Contents
Vibrance World - Issue 5 - 2
Vibrance World - Issue 5 - 3
Vibrance World - Issue 5 - 4
Vibrance World - Issue 5 - 5
Vibrance World - Issue 5 - 6
Vibrance World - Issue 5 - 7
Vibrance World - Issue 5 - Cover4
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